Augmented Reality packs get Big Brands message across
Three stories that have appeared recently highlight the importance of Augmented Reality (AR) technology for big Brands in their marketing and messaging campaigns these days, according to...
New normal brings opportunities for packaging innovations
While the negative consequences of the Covid-19 crisis are clear, times of extreme uncertainty can also be windows of opportunity, if juxtaposed with innovation....
Heritage Foods launches immunity-boosting Ashwagandha milk
After immunity-boosting Ginger, Tulsi, and Turmeric variants of milk, Heritage Foods launches ready to drink immunity booster Ashwagandha Milk loaded with Ayurveda properties. Heritage...
Stellapps strengthens Indian dairy supply chain
In India, there is a strong need for technological interventions, especially in markets like dairy. The productivity per cattle is low, traceability is inadequate,...
Mother Dairy introduces flavored Butterscotch Haldi Milk
In the current coronavirus scenario as 'immunity boosting' has gone trending, Mother Dairy, the milk and milk products major and a subsidiary of National...
Amul introduces Amul Tru Seltzer
Globally, seltzers are made with an infusion of juices and exciting flavors. It has already emerged as the fastest-growing category in the Western countries,...
Celesté’s curated brews for the festive season
Everyone loves gift hampers. Celebrations, family and friends get-together accompany the festivities, and visits, filled with food, fun, and gifts exchanged. New Delhi-based Celesté...
Godrej Agrovet partners with Zomato and Swiggy
Godrej Agrovet (GAVL), a diversified agribusiness company, has announced a partnership with food delivery apps Zomato and Swiggy. This move comes as a response...
India can lead premium buffalo milk exports
India is one of the world’s biggest dairy industries in terms of milk production. Despite that, the country is still lagging in terms of...
Lockdown – FCI moved more than double of its average food grains across India
Running the largest food grain supply chain system for public distribution in the world during the country wide lockdown is the challenge taken up...
