Launched in 2024, Boho Whisky, produced by ADS Spirits, has swiftly emerged as one of India’s most exciting new whisky brands — admired for its smooth flavor, refined blend, and accessible pricing. This festive season, the brand introduced an innovative packaging initiative that blends premium aesthetics, minimalism, and sustainability.
In celebration of Diwali, the festival of lights, Boho Whisky unveiled a special Diwali-themed, colorful jute bag, symbolizing joy, festivity, and conscious design.
Boho Whisky’s Diwali packaging is more than a visual delight — it’s an expression of art, culture, and environmental mindfulness. The vibrant jute bag, adorned with bright hues and intricate festive motifs, captures the spirit of Diwali, while giving the product a distinctive shelf presence. It’s a reflection of how the brand weaves Indian tradition with contemporary sophistication.
Boho’s attention to detail extends beyond the bag. The label is printed on uncoated paper — a subtle yet elegant departure from conventional plastic or coated alternatives. The brand name is rendered in a 3D-like embossed texture, while the ADS Spirits logo glimmers in spot UV with a design of sunrays adorning the background of the label, giving the bottle a premium look. The metallic closure replaces plastic, reinforcing the brand’s commitment to sustainability without compromising on elegance.
In an industry often dominated by glossy packaging, Boho Whisky’s eco-friendly choices stand out. The biodegradable jute bag and recyclable materials align with the growing shift toward responsible consumption. By moving away from plastic-based cartons, Boho showcases how premium spirits can embrace sustainability while maintaining a strong aesthetic appeal.
Boho Whisky combines Indian grain spirits, matured Indian malts, and imported Scotch malts, resulting in a smooth, balanced, and refined flavor profile. The whisky is a smooth malt with a hint of creamy vanilla, subtle peat, balanced sweetness, and gentle smokiness. A 750 ml bottle has an ABV of 42.8%. For the Delhi-NCR market, the whiskey is blended and bottled in Derabassi near Maholi, Punjab.
The brand’s tagline, ‘blend out’ (with a tilted U), encapsulates its bohemian spirit — encouraging consumers to stand out, express freely, and celebrate individuality. With the Diwali edition, Boho Whisky demonstrates that a brand’s story extends beyond what’s inside the bottle. By merging sustainability, cultural relevance, and design innovation, Boho sets a new standard in the Indian spirits market.
As consumers increasingly seek experiences that resonate emotionally and ethically, Boho Whisky’s festive, eco-conscious packaging offers more than a product — it offers a statement. This fusion of premium craftsmanship and mindful design ensures that Boho continues to “blend out” in India’s evolving whisky landscape.
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Naresh Khanna – 10 February 2025
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