Augmented Reality packs get Big Brands message across
Three stories that have appeared recently highlight the importance of Augmented Reality (AR) technology for big Brands in their marketing and messaging campaigns these days, according to reports in Industry Intelligence. Pizza Hut has launched limited-edition boxes that allow...
AIPIA Global Smart Packaging Program 2021 strengthened for bigger impact
The Active and Intelligent Packaging Industry Association that recently held its first Smart Packaging Solutions Virtual Congress for India and South Asia on 19 March 2021, has announced some changes to the rest of...
India Summit: Fasicuchain – Merging Digital and Physical
One of the speakers at the upcoming Indian Smart Packaging Summit, Fasiculus, is an Indian company based in Haryana, which supplies security and authentication solutions based on its print, label and packaging technology. Its...
Toppan develops TOPMER adhesive for digital printing
At the Toppan stand at Tokyo Pack, which took place from 24 to 26 February 2021, the company showed its new TOPMER high-strength adhesive for digital printing. TOPMER is suitable for retort sterilization, boiling...
Australian wine getting the digital habit
Australia’s top 100 wineries will have the opportunity to use digital wine labels to connect to consumers directly, as wine tech companies Cellr and Junovate team up for a new packaging solution, according to...
X DAYS labeling solutions
X DAYS is organizing a show hosted by Elena Stupatska, MG product manager, featuring the RE 402 - Marchesini Group's most innovative multi-head rotary labeling machine for all shapes and sizes. The 30-minute show will...
Sidel presents NUUK rPET water bottle design
Sidel’s art designers have created the NUUK bottle concept, drawing inspiration from the purity of ice and its formations. The NUUK brand takes its name from Greenland’s capital and the fjords that make it...
Domino’s high-speed K600i digital inkjet printer
Whilst most of us were glad to see the end of 2020 with all the disruption and distress caused by Covid-19, many label and packaging printers experienced healthy growth due to growing trends in...
Burger King goes for first revamp in twenty years
Burger King has recently announced a complete makeover for the first time in 20
years. The global rebranding includes the logo, packaging, staff uniforms, signage,
decor, and merchandise. The new retro-inspired logo uses natural colours inspired by...
Weikfield invites India to “weik up” life’s little moments
Weikfield Foods, famous for its custard powder and pasta; unveiled its first brand campaign recently, in a bid to revitalize and strengthen its brand equity. After a successful operation for over six decades, the...