Unwrapping opportunities of digital packaging
An effective package tells a story, creates an emotional engagement with consumers to deepen their connection to a brand. While digital packaging is still a relatively new phenomenon, we see more and more packaging...
Juustoportti launches oat-based drinks with SIG’s combismile
Finnish food producer Juustoportti has launched a new range of premium oat-based drinks in Europe’s on-the-go market with SIG’s combismile (currently excluding France, Germany, Great Britain, and Italy) carton packaging. The introduction of Friendly...
Lund University and Tetra Pak sign a five-year strategic partnership agreement
Lund University and Tetra Pak have recently signed a five-year strategic partnership agreement, expanding their rich history of collaboration on packaging logistics, food technology, and packaging materials. According to the press statement, together, Lund...
Watson’s launches children’s water, featuring an Aptar Sport Cap
As market competition for bottled water becomes increasingly intense, market segmentation is becoming clearer, and new markets like baby water, water for the elderly, and children’s water are hitting store shelves. According to a...
New paper packaging for Cadbury chocolate tablet
Consumer and manufacturer demand for more environmentally friendly packaging has never been stronger. Recently, Mondelēz International approached Syntegon Technology, formerly Bosch Packaging Technology, with a challenging request - to package Cadbury chocolate tablets in...
Intermarché is first to launch SIG’s paper straw solution in Europe
SIG’s fully recyclable and renewable paper straw solution for aseptic carton packs is being launched for the first time in Europe by Intermarché, one of the most popular retail chains in France.
Intermarché is the...
Gemini Sunflower Oil launches ‘MaskBanaoMovement’
As India navigates the Covid-19 pandemic and with the economy opening up, local citizens wearing masks have become an essential part of their daily lives. Gemini Sunflower Oil, the flagship brand of Cargill's oils...
Impact of Covid-19 on premiumization trend and global coffee demand
Due to the rapid progression of Covid -19, coffee sales are expected to witness drastic decline globally, with North America and Eastern Europe being the worst-hit regions. With travel bans and large-scale lockdowns worldwide...
Baldwin’s Ahlbrandt launches particle-free CleanSpec Corona electrode
Baldwin Technology’s Ahlbrandt System has announced that its new CleanSpec, particle-free Corona electrode, is ready to be shipped on demand within 24 hours from when an order is placed.
With this, Ahlbrandt claims to set...
Cadbury Dairy Milk Silk introduces a new TVC
India's youth has evolved over the years, especially when it comes to seeking love and expressing their emotions in deeper and more meaningful ways, and so has the journey of Cadbury Dairy Milk Silk....