Sunday, July 3, 2022
FMCG major Marico has acquired a 54% stake in True Elements to expand its business in the healthy foods segment. Photo: Lefteris Pachis on Unsplash

FMCG major Marico acquires 54% stake in True Elements

Marico acquired a 54% stake in True Elements, a popular breakfast and snack brand. The company announced the news on 23 May but did not disclose the amount of the deal. The multinational consumer goods...
Amul has launched Amul organic whole wheat atta, the first product in Amul’s organic portfolio

Amul launches Organic whole wheat atta

Gujarat Co-operative Milk Marketing Federation (GCMMF) (Amul Federation), the largest food products organization in India, has announced the launch of ‘Amul organic atta’. Amul has been an outstanding example of the power of the...
Shrinkflation has helped FMCG companies to survive the price inflation Photo Credit: Franki Chamaki on Unsplash

Shrinkflation helps FMCG companies survive the inflation prices

FMCG companies are in dire straits due to rising input costs. They resort to Shrinkflation to tackle the manufacturing costs without passing the hassle to their consumers. In India, major players have opted for...
Ruchi Soya has acquired the retail food business of Patanjali Ayurved for Rs 690 crore

Ruchi Soya acquires Patanjali Ayurved

Patanjali food retail business is to be taken over by Ruchi group Industries for Rs 690 crore through an insolvency process. It is to speed up its transition to a leading FMCG company. The...
Syn packaging design

Yogurt cups – why material and size matter

Yogurt (dahi in Hindi) cups seem simple. Consumers may not know why one brand’s food cup is more appealing than another, why a cup looks and feels the way it does, or how it...
Inflation is at a massive 7.79%

Retail inflation in India rises to 9 year high at 7.79%

An increase in food and oil prices has managed to majorly impact the Indian trade making the prices rise annually by 7.79% in April. This raised inflation has crossed the RBI’s acceptable level for...
Selfly Store, a company owned by Stora Enso, has launched a new intelligent three cabinet series suitable for different end uses

Selfly Store launches a new intelligent cabinet series

Selfly Store, a Finnish company, owned by Stora Enso, expands its range of RFID-enabled micro-stores designed for contactless on-the-go purchasing. Selfly Store enables hotels, offices, and other venues to offer meals and snacks cost-efficiently...
NextG Apex India is celebrating mothers everyday through their ready-to-eat breakfast food range Mamafeast

NextG Apex India celebrates mothers everyday with Mamafeast

NextG Apex India, a 360-degree retail sales and executive company that has built a sustainable foundation for its products and works toward society’s collective upliftment, celebrates mothers every day through their ready-to-eat breakfast food...

Westfalia Fruit brings avocado expertise to India

Westfalia, a supplier of avocados and a range of fresh vegetables and fruit, Westfalia is expanding its operations into India where it will supply local markets, retailers and wholesale markets with locally produced avocados...

Bahrisons arrives in Chandigarh

“A smoke, a book, a cup of coffee. These are the little things that get us through this sometimes weary world and all the rainy days.”                  ...