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Earthling unveils new products at Aahar 2026

Importer of international flavors targets hospitality sector

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Earthling
Shippy Sharma, founder and managing director of Earthling at Aahar. Photo IFB

Earthling, a consumer products company, highlighted its range of processed goods for diverse applications and unveiled new products at Aahar 2026 in Delhi, where it has been consistently participating since 2012.

The company’s portfolio ranges from essential pantry staples such as canned foods, pastas, and breakfast cereals to specialized offerings such as sauces, crushes, and bar syrups.

It announced the launch of Royal Grove Peeled Tomatoes and Wonderfills Oats, expanding its portfolio developed for hotels, restaurants, cafés, cloud kitchens, QSRs and institutional catering operations.

According to Shippy Sharma, founder and managing director of Earthling, a key focus area is its role as a bridge for international flavors, notably serving as the exclusive importer for Lee Kum Kee products and bringing in high-quality olive oil and olives from Spain.

Founded in 2023, Earthling has rapidly expanded its national distribution network, currently operating across 12 states with more than 300 distributors. The company continues to invest in product innovation and supply infrastructure to support the evolving needs of India’s hospitality and foodservice sector.

Despite the global geopolitical tension, the company remains optimistic about the Indian market. Sharma suggested that the present international situation might actually bolster domestic tourism, as more people choose to travel within India, potentially increasing demand for the diverse culinary experiences Earthling supports.

She praised the improved infrastructure for this edition of Aahar, noting a difference in the quality of structures, cleanliness, hygiene, and overall crowd management compared to previous years.

The upgraded environment has provided an ideal stage for Earthling to engage with a curious and growing audience. Visitors have been particularly drawn to new cuisines, with a strong interest in Asian flavors, specifically Japanese and Korean offerings,” she said.

Sharma says, “Professional kitchens today operate in a fast-evolving environment where consistency, efficiency, and ingredient quality are essential. Our focus at Earthling is to simplify sourcing for chefs by offering dependable ingredients that support diverse cuisines while maintaining authentic flavors.”

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Naresh Khanna – 10 February 2025

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