ZigZag Vodka, an Indian flavored vodka brand, won multiple honors at the prestigious Asia World Spirits Competition 2025, hosted by The Tasting Alliance in July 2025 at Arveau Apéritif, Singapore.
Just months into its launch, ZigZag has swept the global stage with four international medals, one for each of its debut vodka variants. The brand took home three Silver medals for its Original, Green Apple, and Orange vodkas, as well as a Bronze for its Lime vodka, achieving a clean sweep for the entire range. All four are made in Chhattisgarh, India.
The win underscores the growing global appetite for bold flavor-forward spirits from India and marks a significant moment for the country’s premium alcobev landscape.
“This is a proud moment for Indian spirits. ZigZag is officially the Indian vodka brand to win international honors across its entire range, and that too, within our very first year. It’s an honor to be recognized on a global stage, and it strengthens our belief in what we’re building – a bold, design-led spirit from India that’s ready to be celebrated worldwide,” said Ishwaraj Singh Bhatia, co-founder of Simba Beer & ZigZag.
The Asia World Spirits Competition is judged by some of the industry’s top experts, and ZigZag’s success underscores the growing global appetite for bold, innovative spirits rooted in Indian craftsmanship. With this international recognition, ZigZag continues to push boundaries for what Indian alcohol can mean – flavor-forward, design-led, and ready to go global.
Bhatia adds, “ZigZag is your passport to the unconventional. Crafted for those who live life in all its vibrant flavors, it blends premium quality with a bold, trendsetting edge. From the Original to the exciting Lime, Orange, and Green Apple, each sip of ZigZag represents life’s unpredictable journey. After all, the most exciting journeys in life are never straight—at ZigZag, we believe in ‘Never Walk Straight’.”
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Naresh Khanna – 10 February 2025
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