At Indusfood Manufacturing 2026 at Delhi’s Yashobhoomi, Hora Arts, a packaging solutions provider specializing in labels, flexible packaging, and carton packaging, chose to showcase its capabilities through creativity and cultural storytelling rather than heavy fabrication or machine-led displays.
Photot- IFB
Drawing inspiration from Delhi’s iconic street markets, Hora Arts designed its stall as a series of familiar bazaar-like zones, each representing a specific packaging vertical. Sections were creatively titled ‘Sadar Label Bazar’, ‘Shrinks ka Bazar’, and ‘Pouch ki Baoli’.
Hora Arts said the stand design served as a metaphor for its philosophy of being accessible, versatile, and rooted in real market needs. Instead of showcasing packaging as a purely industrial product, the company presented it as an everyday business enabler, much like the neighbourhood markets that serve diverse customer demands under one roof.
“Through this concept, we wanted to reflect how Delhi’s small markets capture the true spirit and pride of the city,” Nikunj Rajpal of Hora Arts said. The design was executed by Hora Art’s in-house creative team. According to visitors, the design and the representation of the products attracted them to Hora Arts’ stand.
Hora Arts operates from Noida and Pune—offering a full spectrum of printing technologies, including digital, flexography, and offset, to meet the varied needs of startups as well as large established players across industries. Its machinery portfolio includes presses from global and Indian manufacturers such as Konica Minolta, HP, Xeikon, Multitec, Kohli, and Zhowtai, along with a range of cutting, finishing, and post-press equipment.
Rajpal said the company serves customer requirements with the right technology. “For startups or businesses that need smaller quantities, digital printing is ideal because it supports short runs at a reasonable cost. On the other hand, flexography comes into play when quantities rise to 10,000-20,000 pieces. Offset is usually preferred for mono cartons and larger established brands.”
For Hora Arts, the Indusfood exhibition enabled them to connect with new customers and generate business leads. According to Rajpal, due to the uniqueness of the stand, they were able to generate quite a few enquiries and leads.
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Naresh Khanna – 10 February 2025
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