Getamix, a cocktail premix brand, participation at Aahar 2024 for the second time — highlightiing its six varieties of premix powders: Whiskey-smoked affair, Strawberry-kissed caipiroska, Mulled Sangria, Peach Highball, Cosmopolitan Dawn, and Coffee Hazelnut Martini. It also presented an assorted box that had all six flavors in a single box.
Tarrisha Gupta, founder of Getamix said, “Although a few other premix cocktail brands are available in the market, we are India’s first natural flavor premix brand. Our products have a shelf life of six months. We refrain from artificial flavors, food color, and preservatives and rather import all our ingredients for Getamix after a quality authentication process.”
She said the cocktail premixes are crafted by a team of mixologists after proper research. The company crafts the cocktail premixes with a focus on making the preparation very easy and, at the same time, giving drinking a worthwhile experience. “With our product, one doesn’t need any bartending skills to enjoy the cocktails.”
Talking about the packaging of the product, she highlighted the QR code on the packaging. On scanning the QR code, one gets directed to the website for the recipe of that particular premix.
The previous edition of the exhibition gave the brand exposure in the market and helped them on-board new customers. Gupta said, “This time we are here with the same moto of exposure and new customers.”
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Naresh Khanna – 10 February 2025
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