New Products, a Kyiv-based manufacturer of drinks and functional products with a more than 55% market share in Ukraine, showcased its products at Indusfood Greater Noida. The company launched its brand Non Stop energy drinks in India in February 2023, which is available in in Punjab, Rajasthan, Haryana, Delhi-NCR, Gujarat and Mumbai and Pune.
The USP of the Non Stop energy drinks is its taste and price point (Rs 55 for 250 ml), Yurii Rak, commercial director India, at New Products told IndiFoodBev, adding the product is imported from Dubai. Rak said the company plans to expand supply to the Eastern region, including Kolkata, and South India.
The Non Stop energy drinks come in two flavors – Classic and Jungle. The Jungle flavor is his personal favorite, Rak said, adding it combines the taste of strawberry, lemon and mint and is perfect for Indian summers. The drinks that are enriched with vitamins B2, B3 and B5 have a shelf life of two years, he said, adding Non Stop is a 15-year-old established brand in Europe.
“In India, it’s not easy to compete in the energy drinks market but many consumers who try our product come back to buy it. We have a good team that puts in a lot of hard work and slowly and gradually we are growing in the Indian market,” he concluded.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
