Established in 1956, Ludhiana-based New Era Industries is India’s leading manufacturer of automated production lines for the biscuit industry capable of executing customized turnkey projects for biscuits and cookies.
In the first week of April IndiFoodBev visited the new and green plant which is the second manufacturing unit for the company. In our conversation with Ankit Kaushal, global sales head of the family-owned process equipment manufacturing business, we got an idea of how the company is witnessing growth in the Indian and overseas markets.
New Era Industries manufactures biscuit and cookie production technology, delivering precision-driven, high-performance solutions. “We go beyond machinery, ensuring seamless operations. We empower manufacturers with smarter, future-ready fully automated production systems that enhance production, reduce costs, and ensure efficiency. We ensure the company stays ahead by optimizing products, processes, and services,” Kaushal explained.
He envisions refining and elevating manufacturing solutions, providing the biscuit industry with high-performance, automated production lines that meet evolving global demands. The company actively participates in food processing and packaging industry-related trade shows and exhibitions across the world including those in Germany, Dubai, and India. The company will be present at IBA Dusseldorf 2025, an international bakery, confectionery, and snacks show to be held between 18 to 22 May.
New Era’s modern turnkey industrial biscuit and cookie production lines have a global reach. With an already strong presence in the IMEA (Indian, Middle East, and Africa) regions, the company is progressively establishing a strong foothold in European markets. Currently, it has a 50-50 ratio between its domestic and international customers. Known biscuit and cookie brands such as ITC, Parle, Mondelez, Cremica, Britannia, Haldiram’s, UNIBIC, Bonn, Britannia, and many others utilize the company’s technology.
“We provide fully automated lines for hard dough (crackers), soft dough (butter or sandwich biscuits), cookies, and oven-only products,” Kaushal adds. “We have witnessed significant growth in the recent year in India with several lines installed, and are hoping the year ahead is productive as well. In the European markets, we have appointed a new regional sales director from Holland to oversee the market and sales for us. Additionally, we have local representatives across the world as global sales partners overlooking their respective markets.”
On markets in India, he commented that the regular biscuit industry is facing a growth constraint while innovative products are being picked up from the shelves rather quickly. “We have made significant investments in R&D and market research to find out which space is performing well and what better we can offer to our clients in terms of technology and services. Our focus becomes how much more user friendly can we make our machines with minimum wastage or downtime in production.”
Green and digital plant uses 80% solar power
The Green plant of New Era Industries runs on 80% solar energy which is the highest permissible limit in India. Kaushal says, “We try to have as little paperwork in the factory. All the engineering and assembly plans we have are digital with proper channel-wise access. We also utilize a sewage treatment plant in our factory making our production more sustainable and renewable.”
About his future tech plans, Kaushal explains that the company is working towards biscuit handling solutions which would help improve the condition of the biscuits and cookies that the end-consumer receives in packs free from any breakage. All future technologies and formats that the company is developing are aimed specifically at the food industry.
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Naresh Khanna – 10 February 2025
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