‘Gulabs’, the makers of hand-crafted Indian snacks, marks their entry into ready-to-cook food category with the launch of their latest offering – Rava Upma Mix. As per the company’s press statement, this claims to be a very convenient and healthy instant meal which can be easily prepared by just stirring the mix in boiling water. It is said to be prepared in pure ghee and filled with roasted cashews, spices and pulses, where one can relish the Upma in its true classic South Indian taste. Like all other Gulab’s products, the mix does not contain any artificial preservatives, flavors and colors, company states.
Commenting on the launch of Rava Upma Mix, Ruchika Gupta, chief marketing officer of Gulabs said, “With the fast-paced life, nuclear families, working women and changing lifestyle – consumers prefer to have quick meals – easy to make, yet delicious food. Upma is a filling and simple meal, and we at Gulabs, have made this using ghee, instead of oil, which imparts it a rich and flavorful taste. Additionally, we have provided free malgapodi as a condiment along with the pack which makes it a good combination.”
Rava Upma Mix is available at all leading food retail outlets such as Samsaara, Kejriwala Dry Fruits & Chocolates, Paris Gift House and Kabul. One can also order it online through Gulabs.in, Amazon and Flipkart. Each 100 gram pack also includes free Malgapodi and is priced at Rs.90.
Gulabs products have been in existence for more than three years and its forte being handcrafted quality food products like khakhras, masalas, pickles and sharbats made from age old recipes (100 years old) passed on from generations. Gulabs products claims the usage of highest quality curated raw materials which gives all its products a better taste. By following stringent quality norms, the products are FSSAI certified and even suitable for Jain consumption.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
