Valio and Palmer Holland partner for the distribution of lactose-free milk powders. This is an important opening for both partners in bringing new value-added dairy ingredients to the USA market.
Valio, a Finnish dairy and food company, offers world-class dairy ingredients to fulfill market demand for health requirements, including free from high protein and low sugar. The company manufactures lactose-free milk powders and many advanced blends in Finland. The clean Arctic environment, combined with strict quality control and animal welfare, results in one of the cleanest milk in the world. Valio also has zero-tolerance for antibiotic residue in milk. Valio’s solutions, expertise and natural ingredients can be used in various applications from special nutrition to confectionery and dairy.
Timo Pajari, senior vice president, Valio International Sales, said, “We are happy to find a partner who sees the value in innovation and high-quality products. Palmer Holland has great experience in serving the needs of the food industry and creating value for food businesses in USA. This partnership fits perfectly into our ambition of serving customers even better with a portfolio of clean-label, sustainable and on-trend food solutions.
Around 70% of the world’s population suffers from lactose intolerance. The awareness of digestive wellness and lactose intolerance is increasing all over the world, and people are looking for ways to adjust their diet. This means that there is a rapidly growing demand for healthy and great tasting lactose-free products. Valio’s patented technology makes Valio Eila lactose free milk powders unique in the market.”
“Our new commercial partnership with Valio strengthens our cornerstone of ‘Natural Nutrition’ specialty solutions for our customer base and provides them with a truly unique ingredient option. In addition to being lactose-free, the Valio Eila milk powders offer protein enhancement as well as reductions in sugars and carbohydrates, so the health and wellness contribution of the final products are significantly enhanced. The lactose-free market in the United States continues to expand and innovate, offering consumers additional options across several segments. Valio’s global presence, the strength of scale and commitment to quality make them the ideal partner for our customers and us!”, says Bret Horace, business director – Health and Nutrition, Palmer Holland.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
