Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has extended its water portfolio to the UK with the launch of Himalayan Water, a premium natural mineral water. Himalayan is a well-known premium water brand in the Indian market, with strong quality and sustainability credentials.
The UK launch is in line with the Company’s strategy to cross leverage its brands across markets and maximize brand potential. This is the first water brand to be launched by Tata Consumer Products in the UK.
The brand will initially be available online only and will expand distribution gradually. Himalayan Water in the UK is carbon negative and water positive and uses fully recyclable packaging. Its bottling facility in the Shivalik Range in the Himalayan mountains uses 100% renewable energy.
Sunil D’Souza, managing director and chief executive officer of Tata Consumer Products speaking on the launch, said, “We believe Himalayan mineral water is a brand with significant potential. There is an accelerating health and wellness trend coupled with growing consumer consciousness about how products are sourced and packaged.
Tata Consumer Product’s Himalayan water 20-year journey of natural filtration
Himalayan has superior quality and sustainability credentials and is positioned well to cater to consumers seeking a premium offering. The brand is well known in India, and launching it in the UK will help us cross-leverage and augment our beverage portfolio in one of our key international markets.”
Himalayan Water is sourced directly from a pristine aquifer in the Himalayas. It travels on a 20-year journey of natural filtration through the mountain which protects its quality.
The water is drawn from an aquifer 400 feet below the company’s bottling facility and bottled directly. It contains naturally occurring mineral salts and electrolytes. The water has a fresh, clean taste, is smooth on the palette, and free from any aftertaste.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
