Tetra Pak, in partnership with Elvir, a subsidiary of Savencia Fromage & Dairy – a world-leading milk processor – has become the first carton packaging player in the food and beverage industry to launch a cap using certified recycled polymers.
This move marks a key step in both companies’ progress towards circularity. By helping to find an economically sound use for plastic waste and responsibly sourcing raw materials, Tetra Pak and Elvir continue to minimize their dependency on virgin, fossil-based resources.
Elle & Vire chose the HeliCap 23 cap solution to complement its cream products, which are distributed in Tetra Brik Aseptic 1 liter Slim carton packages. This one-step resealable screwcap is manufactured at Tetra Pak’s Châteaubriant plant in Loire-Atlantique, France – a site that has been awarded the Roundtable on Sustainable Biomaterials (RSB) Advanced Products certification and boosted by a EUR 100 million (approximately Rs 845 crore) investment to accelerate the transition to the production of tethered caps. The HeliCap 23 cap offers consumers ease of opening and features a clearly visible tamper evidence ring, providing reassurance that the product hasn’t been opened before.
Chakib Kara, managing director France & Benelux at Tetra Pak, commented, “We are extremely proud of the work being done alongside Elle & Vire. Both teams are inspired and motivated by a shared commitment – to develop more sustainable food systems. Together, we are contributing to making recycling more economically viable, while addressing increasing consumer preference for responsible companies. Comparative studies show that, already today, our paper-based carton packages have a lower carbon footprint than alternative options, such as glass, plastic, or metal packages. Deploying cartons integrating attributed recycled polymers represents a key step in our journey towards the ultimate sustainable food package, one that is fully made of responsibly sourced renewable or recycled materials, fully recyclable and carbon neutral.”
Annick Renou, Global Marketing director at Elvir, added, “By adopting caps which integrate attributed recycled polymers, Elle & Vire is a pioneer in circularity. Based on recent research, approximately three in four French consumers are concerned with environmental issues, and the same number says that their purchase intention increases if a brand is addressing sustainability issues. We are pleased to be benefiting from Tetra Pak’s expertise and ability to provide such an innovative and environmentally sound packaging solution. I am sure this will strengthen our leading position in the cream market while meeting the increasing expectations of our consumers.”
The new caps using attributed recycled polymers are manufactured under the RSB chain of custody attribution method. This means that the plastics are made of a mix of recycled and non-recycled materials, with the corresponding mass of recycled materials tracked throughout the Tetra Pak supply chain. This is verified by a third-party auditor according to the RSB Chain of Custody Procedure, which forms part of the RSB Advanced Products certification.
Marco Marchetti, vice president Packaging Materials, Sales and Distribution Solutions at Tetra Pak, concluded, “As a signatory of the Ellen MacArthur New Plastics Economy Global Commitment, Tetra Pak has pledged to incorporate a minimum of 10% recycled plastic content on average across carton packages sold in Europe by 2025. Having listened to Elle & Vire’s demands and activated our ecosystem of innovative partners, such as INEOS and RSB, who are helping us to move away from virgin, fossil-based resources, we are now one step closer to reaching this goal.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
