Compostable tableware brand Chuk has announced its association with Hyperpure, Zomato’s marketplace, which provides food ingredients and food packaging supplies to restaurants.
Chuk’s compostable delivery and dine-in range will now be available on Hyperpure, helping brands to switch to safer alternatives in food service packaging. Chuk’s high-quality products for the delivery & dine in segment will allow sustainability-focused restaurants to adopt eco-friendly practices and considerably reduce their carbon footprint.
The development is a part of Chuk’s ongoing strategic expansion plan through which it aims to maximize the use of its delivery and dine-in solutions across the country. The brand is ramping up on sales channels, partnering with several quick commerce companies to bolster its footprint across the country. With Hyperpure, a platform that is highly popular among restaurants as a destination for fresh, quality, and safe consumables, Chuk will solidify its position as a leading safe alternative in food service packaging while reinforcing its commitment to sustainability.
Satish Chamyvelumani, Business head, Chuk, said, “With Hyperpure, Zomato is creating a platform that connects restaurants with suppliers for consistent access to fresh, high-quality produce. Completing deliveries using eco-friendly packaging that does not harm the environment is a crucial tenet adopted by Hyperpure. This is exactly where Chuk enters the picture. With our exceptional, compostable ecoware solutions, we will make sure restaurants have greater access to such environment-friendly solutions. By joining forces, Chuk and Hyperpure will make huge strides in phasing out plastic containers from the delivery segment and usher in an era of safe, spill-free, bio-degradable packaging.”
Zomato will catapult Chuk’s brand awareness and provide a significant push to the number of restaurants embracing the brand’s sustainable, compostable food delivery solutions. With this, Chuk expects accelerated, mainstream growth, ultimately contributing to the ongoing and fast-growing crusade against single-use plastics. The products are currently live only in Mumbai, Pune and Ahmedabad.
Launched in 2017 in Ayodhya, Chuk is a compostable & biodegradable tableware brand that aims to work towards a cleaner planet by producing toxin-free products made from sugarcane pulp. The brand builds on the legacy of its parent company, Yash Pakka, which has more than 35 years of experience in pulp manufacturing.
Hyperpure is an initiative by Zomato to provide ingredients and supplies to restaurants. Launched in April 2019, Hyperpure has grown significantly catering to multiple restaurant businesses.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
