After low-cost wheat flour, the government of India has launched the sale of subsidized rice under the ‘Bharat’ brand and flagged off 100 mobile vans in a bid to provide relief to consumers.
Addressing the launch event on 6 February, Union minister for consumer affairs, food and public distribution, said prime minister Narendra Modi is sensitive toward the needs of the people and under his watch, the prices of essential commodities are being kept in check.
The minister said the government is committed towards welfare of farmers and people. The central government purchases essential commodities from farmers and sells them to consumers at subsidized rates whenever in need.
The launch of retail sale of ‘Bharat’ Rice will increase supplies in the market at affordable rates and will help in continued moderation of prices of this kitchen staple.
‘Bharat’ rice will be available at all physical and mobile outlets of Kendriya Bhandar, National Agricultural Cooperative Marketing Federation of India (NAFED) and National Cooperative Consumers’ Federation of India (NCCF) and will be expanded to other retail outlets and eCommerce platforms. The ‘Bharat’ brand rice will be sold in 5 kg and 10 kg bags at a maximum retail price (MRP) of Rs 29 per kg.
Bharat Atta is already being sold by these three agencies at Rs. 27.50 per kg in 5kg and 10kg packs from their physical retail outlets, mobile vans as well as through some other retail networks and eCommerce platforms.
Similarly, Bharat Dal (chana dal) is also being sold at Rs.60 per kg for 1kg pack and Rs.55 per kg for 30 kg pack along with onions at Rs.25 per kg. Apart from these agencies, state-controlled cooperatives of Telangana, Maharastra and Gujarat are also involved in the retail sale of Bharat Dal. With the launch of sale of ‘Bharat’ rice, consumers can get rice, atta, dal as well as onions from these outlets at fair and affordable prices.
Under the overall umbrella of PMGKAY (Pradhan Mantri Garib Kalyan Anna Yojana) for farmers, general consumers, over 80 crore beneficiaries under the targeted public distribution system as well as other groups such as school children, children in anganwadis, adolescent girls, children in hostels, etc. are receiving benefits in different ways.
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Naresh Khanna – 10 February 2025
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