India, with its scorching summers, faces a critical challenge of combating dehydration, particularly among children, where diarrhea ranks as the third leading cause of mortality. Despite Oral Rehydration Salts (ORS) being an essential medicine, recent NFHS-5 data shows that only 60.6% of children with diarrhea receive ORS, highlighting the need for increased awareness and proper utilization.
Dr. Vibhor Borkar, director of pediatric gastroenterology, hepatology, and liver transplant, Nanavati Max Superspecialty Hosptial, Mumbai, emphasizes the critical role of Oral Rehydration Solution (ORS) in treating children with diarrhea and dehydration, he says, Diarrhoea can cause rapid fluid loss, electrolyte imbalances, and dehydration. ORS is a simple yet powerful solution that replenishes fluids and electrolytes, preventing complications and promoting faster recovery, especially in children under five.
“It’s important to note that ORS is not only effective but also safe. Using incorrect salt or sugar formulations can have detrimental consequences. Proper dehydration management requires the intake of a precise balance of water and electrolytes. Using improper homemade solutions or other high-sugar-containing drinks can disrupt this balance, leading to serious health risks such as worsening dehydration and, in extreme cases, even death,” he said.
To ensure proper hydration during the summer season, a public awareness campaign highlights the importance of WHO-approved ORS solutions. Recognizable brands like Prolyte ORS, Dr Morepen ORS, or ORS Walyte ORS adhere to these standards, offering a safe and effective way to combat dehydration.
Dr. Lalit Verma, lead and senior consultant, Gleneagles Hospital, Mumbai, stresses the importance of making informed choices when selecting ORS, especially with the rising temperatures increasing the demand for it, explaining, “It is crucial to choose the right kind of ORS to combat diarrhea followed by dehydration. Understanding the difference between ORS and commercially available sugar-laden drinks is key. While these drinks may replenish electrolytes and water to a limited extent, they lack the essential glucose-sodium and potassium ratio necessary for rapid absorption of water and electrolytes, thus proving indispensable for treating dehydration. Therefore, opting for WHO-approved formulations over sugary drinks not intended for dehydration treatment is vital for maintaining overall health, especially children’s health, during the summer heat.”
It is critical to make informed choices. When faced with dehydration, prioritize WHO-approved ORS solutions over other sugar-laden drinks unsuitable for treating dehydration. By understanding the benefits of ORS and its appropriate use, we can empower individuals and families to become heroes of their health, particularly during the hot summer months. This knowledge can help save the lives of thousands of children every year.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now