
Millers for Nutrition, a coalition of key food fortification stakeholders dedicated to helping millers fortify staple foods, announces a partnership with Fortify Health and The Akshaya Patra Foundation, an implementing partner of the PM POSHAN program, to supply fortified wheat flour to 3416 schools in Gujarat. The flour will be used to make meals for over 400,000 children.
As part of this initiative, millers including Century Industries (Ahmedabad), Shakti Food Industries (Bhuj), Achyut Cereals & Pulses (Jamnagar), Shreeji Food Products (Vadodara), Momai Traders (Bhavnagar), and Giriraj Food Product (Surat) will collectively supply about 350 metric tons of fortified wheat flour every month to Akshaya Patra’s centralized kitchens in these cities, ensuring a steady and nutritious food supply for students.
“Millers for Nutrition is proud to partner with Fortify Health and The Akshaya Patra Foundation to enhance nutrition in India,” said Monojit Indra, senior practice lead, TechnoServe. “Together, we can make a meaningful impact on the health and well-being of millions of children across the country.”
Over the past year, Millers for Nutrition, in collaboration with Fortify Health, The Akshaya Patra Foundation, and the Gujarat Roller Flour Millers Association, has conducted fortification trainings in Gujarat to help millers produce high-quality fortified wheat flour. Demonstrating a win-win-win, the initiative has successfully scaled up wheat flour fortification, enhanced children’s nutrition, and supported miller businesses.
Bharatarshabha Dasa, trustee and national president at The Akshaya Patra Foundation, said, “We at The Akshaya Patra Foundation are honored to collaborate with Millers for Nutrition and Fortify Health in this transformative initiative. By integrating fortified wheat flour into the meals of over 400,000 children in Gujarat, we are not just addressing nutritional needs but are actively contributing to a brighter, healthier future for the next generation. This partnership stands as a testament to the power of collaborative effort in making substantial health improvements across communities. Together, we are setting a remarkable precedent for nutritional welfare in India.”
Tony Senanayake, CEO at Fortify Health, said, “Fortify Health is proud to collaborate with The Akshay Patra Foundation leading the way in institutional nutrition across Gujarat. They are delivering high-quality, iron-fortified chakki atta through six central kitchens, reaching over 4 lakh vulnerable individuals, including school children under PM-Poshan. This partnership demonstrates how simple, scalable interventions can effectively improve public health and nutrition outcomes in a state with a high anaemia burden.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now