Dabur India, a leading name in health and wellness, has announced the launch of Siens by Dabur — a premium direct-to-consumer supplement brand that marks the company’s strategic entry into the digitally native wellness space. Pronounced ‘Science,’ Siens is built on the foundation of formulations made with clinically studied ingredients expertly sourced, along with over 141 years of consumer trust from the House of Dabur.
Designed for the conscious consumer — one who values transparency and science-backed care — Siens offers solutions across three key wellness categories – Beauty and Skin Health, Daily Wellness, and Gut Health.
The brand’s standout products include Marine Collagen and 3-in-1 Hair, Skin & Nails Gummies. Siens offers multivitamins for men and women, Omega-3 softgels, and a daily pre & probiotic.
All Siens products are manufactured using high-quality ingredients sourced from globally reputed suppliers and produced in facilities certified for GMP, ISO, and HACCP standards. Each product is rooted in scientific research and developed with ingredients that deliver real functional benefits. Siens has gained strong digital momentum, earning the trust of a growing community of health-conscious consumers who value efficacy, clean formulations, and honest communication.
Commenting on the launch, Dabur India Head – customer marketing Pratyush Gupta said, “Siens is a future-ready wellness brand born out of Dabur’s legacy of trust and our deep understanding of evolving consumer expectations. Wellness today is no longer about vague promises — it’s about precision, evidence, and experience. That’s what Siens delivers.”
As Dabur’s first digital-first wellness brand, Siens marks a transformative step in how the company engages with new-age consumers across markets — bringing together the science of health with the simplicity of daily care. The Siens by Dabur range is available on all leading eCommerce platforms, including DaburShop.
Dabur India is a leading FMCG company and an ayurvedic and natural health care company. Dabur India’s FMCG portfolio includes Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail in the health care space; Dabur Amla and Dabur Red Paste for personal care; and Réal in the food & beverages categories.
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Naresh Khanna – 10 February 2025
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