In a decision to transform commercial cooking in South India, On2Cook, the world’s fastest cooking machine, has appointed Suba Equipment as its distribution partner in seven states of South India.
The news came at the Bakery Business & HoReCa 2025 convention in Hyderabad, which was attended by food business owners, chefs, CEOs, and entrepreneurs to discover the most innovative solutions for kitchens of the present times. This alliance will promote innovation, efficiency, and sustainability in commercial kitchens in South India — from cloud kitchens and QSRs to big food businesses.
Suba Equipment has rich domain expertise and a powerful heritage of kitchen revolutionizing — from craftsman bakeries to industrial operations. With a portfolio of more than 300 kitchen and bakery equipment items, 15+ international brand partnerships, and over 1,000 business customers spread across India, Suba is prominently known for its executional excellence, rich market understanding, and powerful technical service network. Its high-profile presence in major cities such as Coimbatore, Bangalore, and Hyderabad, and pan–South India coverage make Suba a strong ally for pushing On2Cook’s mission.
“This partnership with Suba Equipment is more than strategic — it’s deeply intentional. South India is not only culturally rich but also incredibly progressive when it comes to food innovation. With Suba’s unmatched credibility and local insight, we’re excited to accelerate the adoption of On2Cook’s technology — helping chefs and food businesses cook faster, healthier, and more efficiently than ever before,” said Jyoti Sudhir, executive director and board member at On2Cook.
The reaction to On2Cook’s live demonstrations in Hyderabad was resoundingly positive. The product — microwave and induction-heating device that cooks food 70% faster while retaining nutrients and cutting energy use by over 40% — was not viewed as futuristic, but as a necessity. Participants appreciated its mention of the precision, speed, and pressure of contemporary commercial kitchens, particularly in terms of popular local dishes like sambar, vada, pongal, and biryani.
The alliance also reflects On2Cook’s growing emphasis on local development. Through Suba Equipment, the company aims to develop stronger roots support, facilitate intelligent kitchen renovation projects, and provide high-strength after-sales support nationwide. The tie-up will empower foodpreneurs, chefs, and institutional kitchens to combat growing demand with improved speed, consistency, and energy efficiency.
Collectively, On2Cook and Suba Equipment are out to revolutionize the way South India cooks — opening up new possibilities for kitchens, chefs, and diners.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
