In the run up to the Ganesh Visarjan, cold chain logistics company ColdStar Logistics has said that as per its six-day data of the festival so far, eating habits of Indians celebrating the festival have shown a marked transformation. In addition to milk which continued to be the largest category contributing around 70% of the total volumes, other items that were also in demand this year were dosa batters, chutneys, ice cubes and chocolates!
Chocolates with a 3:1 milk vs dark ratio was the second highest demanded item for the festival as per ColdStar Logistics data, followed Ganpati staples curd and paneer. Batters & chutneys emerged as the fastest growing category so far, highlighting the changing lifestyle of professionals who want to enjoy traditional food but not at the cost of spending time preparing it.
“Festivities are a time of excesses and rightly so! This is when cold chain logistic companies like ours step in to prep our world-class, temperature-controlled facilities and transport well in time to meet the surge in demand and ensure that our clients deliver everything fresh to the consumer on time,” said Sameer Varma, executive director, ColdStar Logistics.
To meet the Ganesh Chaturthi demand, ColdStar Logistics relies on AI-driven planning, temperature-controlled infrastructure and its zero stock-out promise to prepare for impulse buys and higher order frequencies. It also ramps up capacity of both staff and vehicles, redesigns processes to handle up to 3x the normal demand and uses real-time tracking to monitor temperature and avoid delays. The cold chain’s SKUs are always in stock and replenished on time
“One of the most crucial elements during Ganesh Chaturthi is our Zero Stock-Out Promise. We ensure that shelves stay full when demand peaks, so celebrations never pause. Our goal is to keep every festive order moving safely and on time, ensuring the spirit of Ganeshotsav stays joyous and hassle-free,” he added.
ColdStar Logistics is a leading temperature-controlled supply-chain solutions provider incubated in 2011 by Tuscan Ventures. The company operates a cold chain network in India. It operates 23 strategically located distribution centers that serve 7,000+ pin codes in 200+ cities pan India.
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Naresh Khanna – 10 February 2025
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