Roundtable emphasizes quality agricultural farm inputs

ASSOCHAM meet on strengthening agri-inputs sector

14
Roundtable
Roundtable Emphasizes Quality Agricultural Farm Inputs, Stronger Standards, and Farmer-Centric Solutions

The Associated Chambers of Commerce and Industry of India (ASSOCHAM), through its National Council on Agri Inputs & Farming Practices, organized a Roundtable Dialogue on Spurious and Counterfeit Products in Agriculture to deliberate on practical measures for strengthening the agri-inputs sector. 

The dialogue placed special focus on ensuring quality pesticides, fertilizers, and bio-inputs reach farmers, thereby improving productivity, safeguarding crops, and supporting India’s agricultural growth.

N K Agarwal, co-chairman, National Council on Agri Inputs & Farming Practices, ASSOCHAM, underscoring the urgency of sectoral reforms said, “Agriculture forms the backbone of our economy, with 65% of India’s population dependent on this sector for their livelihood . Farmers must have access to genuine and quality inputs, especially pesticides and fertilizers, which are critical to crop protection and higher yields. Strengthening strict regulatory mechanisms will help reduce spurious/counterfeit/fake products in the market and build farmer confidence.” 

Providing the government perspective, chief guest Praveen Kumar Singh, agriculture commissioner, ministry of agriculture & farmers welfare, highlighted ongoing initiatives. “The government is committed towards facilitating good quality farm inputs and working towards introducing comprehensive regulations that will effectively eliminate the production and distribution of spurious agricultural items,” he stated.

Krishan Bir Chaudhary, president, Bharatiya Krishak Samaj, emphasized the urgency of ground-level vigilance, urging the CIBRC to conduct surprise sampling regularly to verify the quality of inputs, particularly pesticides and biofertilizers, which directly impact crop health and soil sustainability. “We recommend creating district-level committees comprising farmers, industry representatives, dealers, and government officials to quickly address complaints and maintain transparency in the agri-inputs supply chain,” he suggested.

The Roundtable concluded with a strong consensus on actionable outcomes to mitigate the challenges of counterfeit farm inputs, improved testing infrastructure, localized monitoring, and collaborative action among government, industry, and farmers. ASSOCHAM reaffirmed its commitment to supporting safe, trusted, and sustainable farming solutions that empower India’s farmers and strengthen the agricultural economy.

IndiFoodBev — authentic, impactful and influential

An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.

To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.

The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 10 February 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here