Amul, India’s largest food brand, has revised the prices of more than 700 products, offering the full benefit of GST reduction to its customers, effective 22 September 2025, the date the revised rates come into effect, the Gujarat Cooperative Milk Marketing Federation (GCMMF) announced.
This revision is across the range of product categories such as butter, ghee, UHT milk, ice cream, cheese, paneer, chocolates, bakery range, frozen dairy and potato snacks, condensed milk, peanut spread, malt-based drink, etc., sold under the Amul brand.
Amul ice cream and chocolates, butter, cheese and paneer range will see the maximum reduction in cost even as the federation has dedicated a portal for the consumers to cross check the revised prices, GCMMF said in a release.
Amul said it has already taken the initiative to communicate the changes in prices to its trade partners, including distributors, Amul parlors and retailers across India.
The GCMMF statement said, “This revision is across the range of product categories such as butter, ghee, UHT milk, ice-cream, cheese, paneer, chocolates, bakery range, frozen dairy and potato snacks, condensed milk, peanut spread, malt based drink etc. Amul thanks prime minister Narendra Modi for making nutrition more accessible and affordable for the nation.”
“As a cooperative owned by 36 lakh farmers, Amul believes the reduction in prices will spur consumption of a wide range of dairy products particularly ice cream, cheese and butter as the per capita consumption remains very low in India, creating a large growth opportunity. The reduction in GST will help to increase Amul’s share of the consumers’ revenue to the producer in a much larger way, so it benefits both producers and consumers,” it said.
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Naresh Khanna – 10 February 2025
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