The Bay at Ecoworld, Brookfield Properties’ flagship food and cultural hub in Bengaluru, is set to host the latest edition of The Great Indian Brew Festival (GIBF) on 21 September 2025, from 12 noon.
Celebrated as a marquee event in Bengaluru’s social calendar, this year’s GIBF blends the best of Oktoberfest-inspired experiences with an Indian heart, bringing together over 10,000 dining lovers, food enthusiasts, and music fans for a day of shared celebration.
As part of Brookfield Properties’ placemaking philosophy, The Bay at Ecoworld brings vibrant culinary, cultural, and community experiences through its thoughtfully curated environment. With GIBF, The Bay continues its tradition of creating experiences that go beyond consumption—bringing together the city’s brew enthusiasts, food lovers, and music aficionados for an immersive Oktoberfest-inspired celebration featuring exceptional brews, global cuisines, live entertainment, and fun-filled activities for all ages.
“We’re excited to bring the spirit of Bengaluru to The Bay at Ecoworld. Hosting The Great Indian Brew Festival here is a natural extension of our retail strategy—curating global experiences that seamlessly integrate with our community. By curating iconic festivals into our spaces, we create experiences that go beyond retail—transforming it into a destination for culture, connection, and lifestyle,” said Nitin Bir, vice president – retail leasing, Brookfield Properties, India.
Complementing the brews is a handpicked culinary spread of 20+ food brands, offering everything from Asian bowls to German bratwursts, Italian classics to Mangalorean comfort food, waffles to artisanal ice creams. Participating names include Kampot, Nizaams, German Brazelhaus, Roma, NY Pizza Co., Funky Belgian Waffles, Sheesh Kebab, and Amadora, among others.
To keep the tempo high, three live bands will perform throughout the day across genres — blending local energy with global soundscapes. Giant cut-outs, Oktoberfest décor, games like Giant Jenga, Bull Terrain, and, along with tattoo booths, trampolines, and family play zones, round off the festival experience.
GIBF 2025 is designed as a family-friendly event with designated safe zones, strict ID checks, on-site medical assistance, and trained crowd management teams in place for ensuring a responsible and enjoyable experience for all. Entry is ticketed via BookMyShow.
Speaking on the event, Smriti Menon, Co-founder of BuzzinON media & events, said, “The Great Indian Brew Festival is not just about the brews, it’s about community. Seeing thousands of people come together at Ecoworld, with the backing of Brookfield Properties and Converge, showed us how powerful this city’s spirit really is. This was Bengaluru at its best.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
