Prinova, a global leader in ingredient solutions and functional nutrition, will debut two multi-layer high-protein snack concepts at SupplySide Global (29 –30 October in Las Vegas).
Developed in partnership with a team of industry experts and ingredient innovators, the new prototypes showcase Prinova’s expertise and demonstrate how “collaboration at the top” is redefining functional snacking.
Prinova joined forces with PricePlow, the industry’s top collaborative media and marketing platform, as well as Savage Nutra, Master Foods Lab, Protein Science Lab and NutraMedia. The result was the concept of multi-textured snacks in which each layer carries its own distinct functional benefit. Rather than relying on simple protein fortification, every component features an ingredient targeting metabolism, longevity, or healthy aging.
Skinny Bites are lemon cake pastries based on two of Prinova’s plant protein products. Smooth Protein from pumpkin seed delivers a smooth mouthfeel and moist springy texture, and Microfuse, a micronized pea protein, makes for a pleasant non-grainy texture. A raspberry cream filling combines vegan protein with Vitamin B12 for cellular energy, while other elements contain ingredients designed to boost GLP activity and support metabolic efficiency. Skinny Bites also contain TREHA trehalose, which helps with moisture retention and the smoothing out of flavor notes in high-protein products.
Meanwhile, Prinova hopes visitors will have a ball with its new Longevi Spheres. As well as Smooth Protein and TREHA, the spherical pumpkin spice bites feature extra protein in the form of PurColla hydrolyzed collagen. PurColla is highly soluble, allowing for protein fortification without interfering with the structure of the cake. Functional layers in LongeviSpheres also include ingredients for immune and gut health, as well as eye health and antioxidant defense.
James Street, global marketing director at Prinova, said, “These concepts demonstrate that the most meaningful breakthroughs occur when top brands unite. As well as highlighting Prinova’s expertise, they demonstrate what’s possible when formulation experts, ingredient suppliers, and creative partners come together to deliver functional foods that are as enjoyable as they are effective. It’s a project that exemplifies the synergy of science, creativity, and craftsmanship shaping the next generation of functional nutrition.”
Skinny Bites and Longevi Spheres will feature at SupplySide Global at stand 5852, alongside a range of other Prinova concepts targeting consumer trends.
Prinova is a leading global supplier of ingredients and premix manufacturing solutions for the food, beverage and nutrition industries. Prinova holds strategic stocks in numerous distribution centers around the world to ensure continuity of supply and has liquid and dry premix manufacturing facilities in the USA, China and the UK.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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