PepsiCo is rolling out a new corporate brand identity — its first in nearly a quarter-century — as part of an effort to accelerate growth, sharpen efficiency, and deepen its connection with consumers around the world. The rebrand, it says, is intended to better reflect its evolution from a soft drink business into what it described as a “modern, forward-thinking company” with a broad global portfolio.
In a blog post, the company writes that the new look is more than just a logo — it’s a symbol of transformation that captures the energy, optimism and ambition of PepsiCo in 2025 and beyond.
The redesign includes a new logo, color palette and custom typeface, which PepsiCo said are meant to represent its values and its ambition to show greater cohesion between its corporate identity and its consumer-facing brands.
“From our commitment to consumer-centricity and innovation that comes to life through our brands, to our focus on simplification and modernization, to our efforts to become more sustainable and resilient with pep+, we’re moving with purpose and intention, building a modern, forward-thinking company. It’s also a significant opportunity to highlight the depth and diversity of our portfolio, with just 21% of consumers able to name a PepsiCo brand beyond Pepsi.”
“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said PepsiCo chairman and CEO Ramon Laguarta.
At the heart of our logo is the letter ‘P,’ a familiar nod to our heritage. But it’s not alone — it’s shaped by the surrounding forms, symbols that represent the values guiding our future: consumer centricity, sustainability, great taste. The “P” reveals itself when all these elements come together, a reminder that our purpose takes shape through connection, the company said.
Jane Wakely, chief consumer and marketing officer and chief growth officer, international foods at PepsiCo, added, “Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future — reflecting our wide portfolio of beloved foods and drinks brands. By putting smiles at the heart of our visual identity, we’re signalling our obsession with consumers, and that obsession fuels our growth.”
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Naresh Khanna – 10 February 2025
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