Nutrica, a lifestyle & wellness brand of BN Agritech, has announced the launch of Nutrica yellow mustard oil, strengthening its portfolio of natural cooking essentials. The company says the new brand offers families and home cooks a pure and authentic kitchen staple that supports everyday cooking without compromising on taste or quality.
With consumers increasingly moving towards cleaner and more natural cooking ingredients, the Nutrica yellow mustard oil unrefined to retain its natural antioxidants and full-bodied nutrition caters to health-conscious families, fitness enthusiasts, and home cooks who seek authentic flavors without compromise.
It preserves the natural aroma, taste, and nutritional value of yellow mustard seeds, making it a dependable choice for everyday Indian cooking, from tadkas and sauteing to curries, marinades, and traditional recipes.
The new oil brand stays close to tradition by bringing the rich taste and natural character of mustard without chemical processing, making it a trusted choice for families seeking real and reliable kitchen staples, it says.
Nutrica yellow mustard oil is available in two convenient pack sizes, a 1-litre PET bottle and a 5-litre tin container, catering to both nuclear and joint family needs. It will be available across general trade stores and retail outlets in Delhi-NCR.
Commenting on the launch, Sparsh Sachar, director and business head – FMCG, Nutrica, said, “At Nutrica, we believe that everyday cooking should be both wholesome and flavorful. Consumers today are more aware of what goes into their meals, and Nutrica yellow mustard oil has been crafted with that understanding. It brings natural purity and the authentic taste that Indian kitchens have trusted for generations. With this launch, we are continuing our commitment to offering products that make home cooking healthier and more enjoyable.”
The introduction of the yellow mustard oil expands Nutrica’s growing offering of clean-label, natural food products, furthering its vision of becoming a preferred brand for modern households seeking purity and authenticity in their everyday cooking experiences.
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Naresh Khanna – 10 February 2025
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