Snack brand Too Yumm showcased its wide portfolio of healthier snack options at Indusfood 2026 in Greater Noida. With 46 products spanning multiple chip varieties and other snack categories, the brand has established itself as a strong contender in the better-for-you snack segment.
Highlighting its health-focused approach, the company said that 99% of its products are free from palm oil and instead use rice bran oil. In addition, the snacks contain 40% less saturated fat. According to Sujit Das, exports executive at Too Yumm, the brand enjoys extensive domestic reach, with products available in almost every shop across the country.
Currently endorsed by actor Varun Dhawan, Too Yumm has a legacy of high-profile brand ambassadors, beginning with cricket icon Virat Kohli. Das noted that this strong marketing strategy, coupled with a focus on healthier ingredients, has helped the brand secure a solid position in the highly competitive snack market.
Global reach and local manufacturing
Beyond the domestic market, Too Yumm has built a sizable international footprint. Of its 46 products, around 24 to 26 are exported to various global markets. These exports are subject to registration and compliance with FDA-approved norms, ensuring adherence to international quality standards.
To support its expanding portfolio and rising demand, the company operates 34 manufacturing units across India. This extensive network allows for efficient production and distribution, ensuring widespread product availability nationwide.
While specific details about packaging suppliers are handled by dedicated purchasing and production teams, the company’s operations are structured to maintain a steady and consistent supply of its diverse snack range.
Innovation and outlook
Continuous innovation remains central to the Too Yumm brand. Das said the company regularly introduces new and exciting flavours, driven by daily and weekly research and review processes.
The research and development team actively incorporates customer feedback into product development and experimentation. This customer-centric approach helps the brand stay aligned with evolving consumer preferences and emerging market trends.
Looking ahead, Too Yumm has set ambitious growth targets for the Indian market. After achieving revenues of Rs 45 crore in 2025, the brand is now aiming to more than double that figure, with a target of Rs 99 crore.
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Naresh Khanna – 10 February 2025
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