Indian beverage company Parle Agro has launched Smoodh Kesar Badam, the newest addition to its flagship dairy beverage brand, Smoodh. The new offering brings the classic Kesar Badam taste to Smoodh’s flavored milk portfolio, adding another choice for consumers.
Priced at Rs10 for 80 ml and Rs 20 for 150 ml, it is designed to be convenient and accessible for everyday consumption.
Commenting on the launch, Nadia Chauhan, joint managing director and CMO, Parle Agro, said, “Since its launch, Smoodh has redefined the dairy beverage category by making indulgent dairy-based beverages more accessible. The Smoodh flavored milk range has quickly become a favourite among young consumers and families alike. Kesar Badam is a flavor that carries strong cultural relevance and wide appeal, which made it a natural addition to our portfolio. With Smoodh Kesar Badam, we are bringing this familiar taste in a contemporary, on-the-go format while further strengthening our leadership in the category. This launch reflects our continued focus on building products that align with evolving consumer preferences, while staying rooted in flavors India genuinely connects with.”
Smoodh Kesar Badam will be available in multiple pack formats across urban and rural markets, spanning general trade, modern trade and emerging digital and quick commerce platforms.
The introduction of Smoodh Kesar Badam is a strategic move by Parle Agro to capitalize on the strong consumer affinity for traditional Indian flavors in the rapidly growing flavored milk segment. Kesar Badam, with its rich heritage and wide appeal across age groups, represents a significant opportunity to deepen consumer engagement and expand the brand’s footprint.
The launch will be supported by an integrated marketing campaign spanning OOH, digital platforms, social media, influencer partnerships, and in-store visibility. The campaign is designed to build strong awareness and drive trial at scale, positioning Smoodh Kesar Badam as the go-to choice for consumers seeking a premium, indulgent dairy beverage that combines tradition with contemporary taste.
With Smoodh, Parle Agro continues to expand its dairy beverage presence across flavored milk and lassi, with flavored milk variants including Chocolate, Chocolate Hazelnut, Toffee Caramel and the newly launched Kesar Badam.
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Naresh Khanna – 10 February 2025
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