Homegrown diary major Amul has become the first Indian fast-moving consumer goods (FMCG) brand to cross Rs 1 lakh crore in turnover in FY26, posting 11% growth. Led by the Gujarat Cooperative Milk Marketing Federation (GCMMF), the brand’s success is driven by expansion into the US and Europe, a 1,200 plus product portfolio, and strong rural distribution.
The growth was supported by Amul’s entry into new international markets, with the cooperative beginning sales of fresh milk in parts of Europe and the United States, marking a key step in its global expansion strategy, the company stated.
The company is also looking to expand into Africa and Southeast Asia, with plans to enter additional markets over the next year as part of its export strategy, the financial media reported.
The federation, which owns and markets the Amul brand, reported a turnover of Rs 73,450 crore in FY26, up 11.4% from Rs 65,911 crore in the previous financial year. GCMMF said this made it the country’s largest fast-moving consumer goods organization.
The federation attributed the growth to its portfolio of more than 1,200 product packs across milk and milk-based categories such as butter, cheese, ghee, and ice cream, a wide distribution network and faster adaptation to changing consumer preferences, supported by its 18 district-level cooperative unions.
It handles 31 million liters of milk daily from 3.6 million dairy farmers. Strong demand for value-added products such as ice cream, cheese, and buttermilk, combined with an expanded distribution network, fueled the growth.
The company has also increased its focus on categories such as protein-based, probiotic, and organic products, which contributed to overall growth during the year.
“Crossing the Rs 1,00,000-crore brand turnover is a testament to the trust of millions of consumers and the tireless hard work of our 3.6 million dairy farmers,” GCMMF chairman Ashokbhai Chaudhary said in the statement.
Vice chairman Gordhanbhai Dhameliya said the milestone highlighted the strength of the cooperative model, while managing director Jayen Mehta said Amul’s overseas expansion aimed to ensure that gains from technology and global trade reached farmer-members.
The expansion aligns with broader efforts to scale India’s cooperative dairy network, including the launch of the Sardar Patel Cooperative Dairy Federation (SPCDF), aimed at integrating village-level cooperatives into a national framework and supporting what officials have described as a “Second White Revolution.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
