Britannia Treat Croissant has announced the launch of Dubai Kunafa Croissant – Pista Crème. The croissant combines the softness of a sourdough croissant with a decadent filling made using real pistachios, bringing together familiarity and a globally inspired flavour experience, for the first time, in a convenient, ready-to-eat format.
The Dubai Kunafa Croissant – Pista Crème has been crafted for consumers seeking more elevated, indulgent snacking experiences. With its soft, layered texture and creamy filling, the croissant brings together indulgence and convenience in every bite. The launch reflects the growing consumer interest in globally inspired flavours and evolving snacking preferences. With Britannia Treat Croissant, the brand continues to introduce differentiated flavour experiences for Indian consumers through formats that feel both accessible and premium, while steadily strengthening the croissant category in India.
Commenting on the launch, Puneet Das, chief marketing officer, Britannia, said, “Globally inspired flavours are seeing strong consumer excitement today, especially indulgent flavour experiences. With the Dubai Kunafa Croissant – Pista Crème, we wanted to take a flavour profile that consumers are already excited about, are trending, and reinterpret it in a croissant format. The idea was to bring together a global flavour inspiration and the comfort of an everyday format in a way that feels fresh and exciting for consumers. The richness of pistachio crème paired with soft croissant creates a more indulgent and elevated snacking experience while still feeling familiar and easy to enjoy.”
Building on its growing portfolio, Britannia Treat Croissant continues to offer a range of flavours, including Cocoa, Vanilla, Triple Choco and Mixed Fruit, catering to diverse taste preferences while strengthening its presence in the evolving croissant segment in India. Britannia Treat Dubai Kunafa Croissant – Pista Creme is currently available across select cities at leading retail outlets and Q-commerce platforms.
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Naresh Khanna – 10 February 2025
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