Bisleri International, India’s leading packaged drinking water brand, has announced its limited-edition bottles inspired by Carry On Jatta 4. The limited-edition packs celebrate the much-loved Punjabi comedy franchise and are available across Punjab, Chandigarh, Ludhiana and Delhi in 250 ml, 500 ml, 1-litre packs and Soda.
The collaboration celebrates one of Punjabi cinema’s most loved and successful film franchises, featuring popular stars Gippy Grewal, Binnu Dhillon, Sargun Mehta, Gurpreet Ghuggi and Karamjit Anmol. As excitement for the film continues to grow, Bisleri brings the celebration closer to fans through limited-edition packs that capture the spirit of regional entertainment, cultural pride, humor and warmth shared with family and friends.
Commenting on the association, Tushar Malhotra, senior director of sales and marketing at Bisleri International, said, “Regional cinema has been a powerful cultural force with deep audience connect and influence. At Bisleri, we understand the significance of connecting with consumers through platforms and experiences that builds local brand love. Our association with Carry On Jatta 4 connects us with audiences through a beloved Punjabi entertainment franchise while reinforcing our presence during moments that shape culture.”
The limited-edition Carry On Jatta 4 bottles will be available across general and modern trade outlets in Punjab, Chandigarh and Delhi NCR. The campaign aims to bring the excitement of the film beyond cinema halls and closer to consumers across the region.
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Naresh Khanna – 10 February 2025
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