Bringing a fresh perspective to the Indian beverage segment, ITC Foods has unveiled B Natural Coconut Cola, a fusion drink that pairs the hydration of coconut water with the taste and fizz of cola.
Designed for today’s conscious consumers who are redefining indulgence, the product seamlessly blends the refreshing fizz of cola with the nourishing goodness of coconut water, delivering a unique balance of taste and wellness.
Built on the proposition ‘Refreshingly Simple’, B Natural Coconut Cola comes with Zero Caffeine, Zero Added Sugar, and just 9 Kcal per serve.
Consumer trend points towards a growing preference for beverages that feel lighter, and are more suited to the everyday lifestyle, while continuing to deliver on taste or experience. It is in response to this evolving need that ITC Foods has introduced a differentiated offering that bridges an unmet market opportunity. With B Natural Coconut Cola, the company is launching an entirely new beverage category for India: a hydrating cola that delivers on indulgence without compromising on wellness.
Speaking about the launch, Vivek Kookkal, vice president and business head – dairy and beverages, foods division, ITC, said, “Coconut Cola is rooted in a simple consumer insight that indulgence does not need to be over engineered to be enjoyable. With this unique launch, we aim to encourage consumers to rediscover the value of simplicity through a thoughtfully crafted beverage experience – combining the familiar taste of cola with coconut water, we are offering an alternative that is both enjoyable and refreshingly simple”
The product has been developed in close collaboration with ITC’s Product Development and Life Sciences & Technology Centre (LSTC) teams.
The new product is now available in a 250 ml can priced at Rs 60 and will be rolled out across leading retail and quick commerce platforms in key metro cities including Delhi, Pune, Ahmedabad, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.
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Naresh Khanna – 10 February 2025
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