GNT will demonstrate how plant-based Exberry colors can deliver vibrant shades while supporting natural ingredient lists at Gulfood Manufacturing 2026 (3-5 November Dubai).
Middle Eastern consumers are looking for exciting food and beverage experiences, with PWC research showing they are more open to culinary exploration than the global average. At the same time, they increasingly expect products to contain natural ingredients, with four in ten saying they avoid ultra-processed foods.
Exberry colors are a halal- and kosher-friendly solution made from non-GMO fruits, vegetables, and plants. They can be used to deliver a complete spectrum of vibrant shades in food and drink while supporting natural ingredient declarations.
At Gulfood, GNT (Stand B6-48, Hall 6) will demonstrate the colors’ potential with Exberry beverage concepts that use bold shades to signal exciting flavor profiles.
The concepts highlight how plant-based colors can be used to catch the eye, indicate product positioning, and encourage social sharing.
Santhosh Thankappan, sales director at GNT Middle East, said: “Consumers are increasingly looking for balance. They want products to deliver excitement and indulgence, but they’re also conscious of what they consume and want greater transparency around ingredients. We help brands satisfy both needs with our vibrant, natural Exberry® colors.”
Ube, bubble tea, and beyond at Fi Europe
GNT will also demonstrate how its plant-based Exberry colors can help manufacturers tap into the latest food, drink, and food service trends at Fi Europe 2026 (17-19 November, Frankfurt, Germany).
Based at Hall 3.0, Stand F50, GNT will present a variety of concepts that show how manufacturers can develop cutting-edge products using colors made from non-GMO fruits, vegetables, and plants.
Examples will include purple Exberry concepts that tap into the growing ube trend as well as colorful bubble teas, which will be available to sample at selected times throughout the show.
GNT will also present a food service menu including burgers, soft drinks, milkshakes, baked goods, and snacks. These eye-catching concepts highlight how natural color can help food service suppliers and operators create visually impactful menu items that stand out both in-store and on social media.
Sabrina Moers, marketing communication coordinator at GNT Group, said, “Color is one of the most important tools for helping food and drink create attention-grabbing and memorable consumer experiences. At Fi Europe, we’re looking forward to showing manufacturers first-hand how they can develop exciting new products using our plant-based Exberry colors.”
Exberry colors are available in a complete spectrum of shades and can be used successfully in almost any food and beverage product.
GNT’s experts will be available throughout the event to discuss the latest industry trends and how Exberry can be used to meet individual project requirements.
Sabrina Moers added, “In today’s market, manufacturers need color partners that understand emerging market trends as well as the science of delivering vibrant, stable natural shades. We have almost 50 years’ experience working with plant-based colors and know how to deliver on-trend solutions that resonate with modern consumers.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
