SourceTrace, a global Agritech company, in collaboration with ThinkAg, hosted India’s first conference on traceability in agriculture. The event, which was held at The Le Meridien Hotel, New Delhi on Thursday, 5th March 2020, featured over 60 industry leaders from the food and agriculture sector across the country. The panels discussed issues such as the role of technology in food safety, traceability solutions and opportunities, role of technology in boosting agri-exports, showcasing early adopters and lastly, funding and financing of traceability technology.
As agriculture gains prominence, technology solutions become critical to achieve better profitability and productivity. In an increased globalized market, food safety and sustainability have become dominant concerns too. India needs to use technologies such as traceability to maintain international competitiveness, ensure safety and security of its produce and build a niche for produce originating from India. In an era when there is trust deficit in international trade, technologies such as traceability can bridge that gap. TraceCon showcased success stories and discussed trends and challenges in the adoption of traceability. The event hosted several sessions where stakeholders from food and retail businesses, government bodies, technology companies and export-oriented businesses and others exchanged their ideas and explored new opportunities in traceability.
Venkat Maroju, chief executive officer, SourceTrace said, “Traceability has become more important in the agriculture value chains in order to ensure safety, sustainability and ethical production. In fact, there is no better way of guaranteeing safety, quality and uniformity of products to the consumer.”
“Traceability streamlines the supply chain, making it easier for issues to be resolved. Efficient recalls in the case of outbreaks can also be made and losses can be kept to a minimum if traceability is implemented”, said Ritu Verma, co-founder ThinkAg and co-founder and managing partner, Ankur Capital Fund.
A white paper on the role of traceability solution in food safety in agriculture value chain and how it helps in boosting exports and improving farmers’ livelihood was also released at the conference.
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Naresh Khanna – 10 February 2025
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