IFB Desk
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Dabur forays into Ghee category with ‘Dabur 100% Pure Cow Ghee’
Ayurvedic products maker Dabur India recently announced its foray into the Ghee category with the launch of ‘Dabur 100% Pure Cow Ghee’, a traceable Ghee. Prepared from milk sourced from indigenous cows bred in...
Sports nutrition brand MuscleBlaze signs Vidyut Jammwal as its brand ambassador
MuscleBlaze, a sports and fitness nutrition brand has roped in award-winning Bollywood actor and martial artist Vidyut Jammwal as their brand ambassador for the next two years. Along with endorsing the brand’s innovative range...
Mother Dairy rings in the New Year with new product line in indulgence and...
Giving a joyous start to 2021, Mother Dairy Fruit & Vegetable, a wholly-owned subsidiary of National Dairy Development Board (NDDB), recently announced that it will launch five new packaged products under its Mother Dairy...
Coolberg sets eyes on fizzy drink market with launch of its new cranberry drink...
Mumbai-based startup Coolberg known for its premium zero alcohol beers, recently announced the launch of its new beverage line ‘Cranito – Fizzy Cranberry.’ Cranito is a new and refreshing take on mundane beverage flavors...
India Pulses and Grains Association to host third National Pulses Seminar on 10 and...
India Pulses and Grains Association (IPGA), the nodal body for India’s pulses trade and industry, will be hosting the third National Pulses Seminar on 10 and 11 February 2021, to coincide with the 5th...
Tata Consumer Products strengthens beverages wellness portfolio
Tata Consumer Products is strengthening its wellness portfolio in the packaged beverages category to cater to consumer needs. It has introduced two new products – Tata Tea Tulsi Green and Tata Tea Gold Care,...
Accraply introduces Sirius MK6, a compact, pressure-sensitive labeler
Accraply, a worldwide enterprise in the design and manufacture of label application systems, has introduced the Sirius MK6, a heavy-duty, modular labeler designed for high-speed label applications. With repeatable, toolless changeovers, the Sirius MK6...
Five reasons to switch to sustainable rehydration containers now!
There is an increasing interest in reusable metal containers and packaging, and this is not just for beverage cans or water bottles. And it is not merely aluminum but also steel and copper, and...
Eat Right India among top visionaries for the Food Systems Vision Prize
Eat Right India, led by the Food Safety and Standards Authority of India (FSSAI), has recently been declared one of the top visionaries for the Food Systems Vision Prize 2050. Eat Right India envisions...
Inex Belgium chooses Sidel’s aseptic solutions to package UHT milk in PET bottles
Belgian milk producer Inex has selected Sidel’s aseptic PET packaging line to help meet growing demand for locally produced milk, prompted by the Covid-19 restrictions in March. Thanks to Sidel’s new and sustainable packaging...