The Coca-Cola company has announced its global meals experience platform, ‘Coke is Cooking’, to New Delhi. With Coca-Cola’s strong affinity for food, this year’s food festival will celebrate, encourage and create magic over food and a glass of Coke.
Scheduled for 27th and 28th October at NSIC, Okhla Ground, New Delhi, ‘Delhi is Cooking,’ the food festival, will be a culinary celebration with over 40 diverse eateries where people can savor culturally rich and lip-smacking cuisines, all under one roof. From street food to intriguing global fusions, from Delhi’s forgotten recipes to famous cuisines, there will be something for every taste palate.
With festivities and fervor, this culinary extravaganza will be a potpourri of unforgettable experiences including tech-enabled engagements, photo booths, and interactive games. There is a star-studded music line-up by renowned musicians such as Prateek Kuhad, Seedhe Maut, Nucleya, Raftaar, Euphoria, etc.
“At Coca-Cola, we are thrilled to bring “Delhi is Cooking” to celebrate some of Delhi’s iconic & mouthwatering foods, with some mic dropping music including our very own Coke Studio Bharat’s artists in a two-day event so people enjoy the food, company of their loved ones and a chilled Coke, truly a recipe for magic,” said Kaushik Prasad, director of Marketing at Coca-Cola.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
