Innovative POS marketing at Indusfood 2025

Indusfood 2025 in Greater Noida in January highlighted an array of consumable products. While most were available for sampling or a small bite, another interesting aspect drew visitors and stakeholders toward the stands — the POS (points of sale).

A POS is usually a display or system that increases the chance of a transaction between an exhibitor and a visitor. Its purpose is to make a stand look more appealing to the visitors at a show or exhibition. It could be a physical model where a customer interacts directly with a company, or on an LED display showcasing processes or product ranges. A POS could be a digital platform where information exchanges are carried out electronically. Modern POS systems often include barcodes and QR codes.

Indusfood offered several treats and showed a range of candies, chocolates, lozenges, jelly toffees, juices, sodas, and ice creams. While most of them carried one or more nostalgic elements, the way they were showcased would prompt one to walk up to the stand and try some. Many stand designs were more impressive than the company’s offerings. And we are pretty sure that the strategy worked somehow.

Bigger players such as FMCG, ready-to-cook eats, and ingredients hired mascots to engage with visitors. Though children under the age of 14 are not permitted at such business exhibitions, at the Indusfood show we could spot eager kids taking pictures or shaking hands with the mascots just as they would with the McDonald’s joker outside the QSR restaurant chain.

Many ingredient providers displayed their products just like in supermarkets, while some implemented innovative ways. For example, one company showed its stuff in a plastic case shaped like the map of India. The company attempted to showcase its range based on what spice they source from which state.

A less talked about POS remains the sustainable carry bags that several companies were distributing at every turn, corner, or desk. Just past the registration counter, visitors were bombarded with paper, jute, or fabric bags to carry the samples they might collect. The carry bags were also a well-designed, and efficient mode of branding.

The well-designed bags prompted many visitors to go to the stands and see what’s on offer. No hands were empty while exiting the show, and the distributors worked in shifts to make sure of it.

Numerous exhibitors claimed sustainable practices, in both processing and packaging. Several stands had QR codes for information on products, instead of printed brochures. The POS systems have seen the integration of advanced features such as inventory management, customer relationship management (CRM), and analytics. These advancements aim to streamline operations and enhance the overall customer experience.