Prinova Europe will showcase its functional nutrition capabilities in great-tasting, ready-to-mix beverage concepts targeting consumer trends at Vitafoods Europe (20 to 22 May in Barcelona).
New consumer research by the premix and blends specialist has found that 53% of consumers cite great taste as the primary influence on purchase. Prinova’s Vitafoods concepts combine trending flavours with functional nutrition and branded ingredients to demonstrate how manufacturers can develop innovative products that address key market needs. They include:
- Citrus Blast – a pre-workout beverage packed with ingredients to unlock performance potential. This has been identified by Prinova’s research as a megatrend and of particular interest to sports and active nutrition consumers. The citrus-flavoured drink includes
L-citrulline, natural caffeine and B vitamins. It also contains 200mg of CitraPeak, the first 100% soluble form of hesperidin. Currently available in the US, the clinically supported pre-workout ingredient will soon be launched in Europe.
- Good Guts Lemon Ginger Tea – a refreshing drink for digestive health support. Prinova research has identified digestive/gut health as a megatrend and consumers’ primary health concern. The concept includes Aquamin, a marine mineral complex and prebiotic for which Prinova recently acquired exclusive distribution rights in the DACH region. In human studies, Aquamin has shown potential for aiding gastrointestinal tract health.
- Young at heart – In Prinova’s recent market research, healthy ageing emerged as a key concern, with over half (52%) of consumers saying it significantly affected their choices of food or nutrition products. Specially formulated to meet this need, this red fruit-based beverage concept contains ingredients such as saberry, vitamins A and C, and magnesium.
James Street, global marketing director at Prinova, said, “We’re looking forward to demonstrating our unrivalled functional nutrition capabilities with our great-tasting, ready-to-mix beverage concepts at Vitafoods Europe. At Prinova, we specialise in developing innovative product concepts that reflect market trends. Our expertise in research and analysis of supplements, health, wellness, sports and lifestyle trends and consumer preferences uncovers untapped potential that drives category and overall market growth. As an industry leader in ready-to-mix powder contract manufacturing, we also offer huge flexibility in formats, including convenient stick packs for precise dosing and easy portability.”
Prinova will exhibit at Vitafoods Europe at Stand CC.B38.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
