Prinova, a supplier of functional ingredients, blends, flavors, and contract manufacturing solutions, will exhibit at Natural Products Expo West from 4–6 March at the Anaheim Convention Center.
At the show, Prinova will demonstrate its expertise in functional nutrition by showcasing great tasting, on-trend product concepts that combine flavor, functionality, and clean label appeal.
Consumer demand for functional products continues to rise, with taste remaining a decisive factor in purchase decisions. According to Innova Market Insights, three in five consumers are actively seeking to add more protein to their diets compared to last year¹, reinforcing the need for innovative protein formats that deliver both functionality and enjoyment. At the same time, format innovation remains critical, as 62% of US adults are either using or interested in using vitamin and mineral supplements in gummy form.
At Expo West, Prinova will bring these trends to life with concepts designed to help brands meet evolving consumer expectations while accelerating product development.
Featured concepts at Booth 3144
Blueberry Tangerine Clear Pea Protein Beverage: This refreshing, plant-based beverage features Prinova’s Clear Pea Protein technology, delivering a clean, smooth, high-protein RTM drink. Naturally flavored and naturally sweetened, the Blueberry Tangerine concept highlights a vibrant, fruit-forward profile paired with eye-catching natural colors. Designed to meet growing consumer demand for cleaner plant-protein formats, this concept showcases how brands can elevate protein beverages beyond traditional shakes with lighter, more approachable flavor experiences.
Orange Burst Gummy Multivitamin: This vibrant, orange burst flavored gummy multivitamin features Prinova’s Multivitamin Market Ready Blend for Gummies, paired with natural flavors and natural sweeteners. Designed to simplify formulation while delivering standout taste and texture, the concept highlights Prinova’s ability to help brands rapidly capitalize on strong consumer interest in gummy vitamin and mineral supplements.
Together, these concepts demonstrate how Prinova supports customers in developing clean label, consumer centric products aligned with key consumer trends.
Dan Force, Vice President of Innovative Products at Prinova, said, “Natural Products Expo West is an ideal venue to showcase how Prinova helps brands translate evolving consumer trends into products that truly resonate on shelf. From protein-forward beverages to great tasting gummy supplements, we’re focused on pairing functionality with exceptional flavor. Our ingredient technologies, market ready blends, and formulation expertise allow our customers to innovate faster while meeting today’s expectations for taste, transparency, and performance.”
Prinova’s team of experts will be available throughout the show to discuss ingredient solutions, branded technologies, and end-to-end product development support.
Visit Prinova at Natural Products Expo West, Booth 3144, March 4–6, 2026.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
