The Ramoji Group has made an entry into the millet food business by launching ‘Sabala Millets– Bharat Ka Super Food’. Forty-five millet-based products and variants such as khichdi of various states, millet-based cookies, health bars, munchies and noodles have been launched in the first phase, the company said. The Millets’ product range, with prices starting at Rs 75, is available for purchase on its official e-commerce site www.sabalamillets.com.
“We are honored to launch this millet range on the birth anniversary of our founder, Ramoji Rao, as we pay tribute to his visionary dream for a healthier Bharat, it is bridging the gap between traditional Indian grains and modern recipes through innovation, characterizes our steadfast resolve to blend balanced nutrition with great flavor. Sabala millets is dedicated to supporting local millet farmers and promoting eco-friendly agriculture practices” said Sahari Cherukuri, director of Sabala Millets.
The products were launched on the 88th birth anniversary of founder Ramoji Rao Garu. Sabala Millets has also launched a digital campaign aimed at educating and engaging consumers on the benefits of millets, complete with recipes and tips for easy integration into daily meals.
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Naresh Khanna – 10 February 2025
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