At ProPak India Bangalore in September 2024, Tracesci showcased its end-to-end track and trace solution that aims to improve product and package security. Tracesci, powered by blockchain authentication, is a versatile SaaS platform that provides brand owners deep consumer and supply chain insights regarding their products such as real-time GPS location, and scanning pattern suspicious activity alerts.
The expo, held alongside Fi India 2024, served as a platform for Tracesci to demonstrate its solutions tailored for the packaging and food industries. Also highlighted were advanced authentication methods, supply chain transparency tools, and consumer engagement strategies.
Kunal Kothari, general manager, Tracesci Global, emphasized the critical role of technology in tackling counterfeit products in the food industry. “Counterfeit products damage brand reputation and are serious threat to health. At Tracesci, our mission is to safeguard brands and protect them from counterfeit or substandard products.”
According to Kothari, the counterfeit market can never be eliminated, as counterfeiting can occur at various stages, whether during supply chain transfers, product handling, or at the retailer’s end. However, he says modern technologies have empowered brands and consumers to tackle this problem more effectively.
During the interaction, he discussed Tracesci’s data analysis technology. Kothari explained how the transition from traditional methods to technology-driven data collection is transforming businesses. “Startups and growing companies rely heavily on technology-driven data to gain critical consumer insights. This, in turn, helps them analyze product performance and focus on sales strategies rather than data collection efforts,” he added.
The technology not only simplifies the identification of issues within the supply chain but also enables businesses to direct their energy toward growth. By leveraging data insights, brands can enhance their strategies, ensuring better product performance and consumer satisfaction.
Looking ahead, Kothari said Tracesci is developing AI-powered tools to analyze sales trends and counterfeiting patterns through product visualization.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
