Water is essential for every living organism and hence very precious. But unfortunately, this important natural resource is depleting fast. According to a report by Niti Aayog, at least 40% population of our country will have no access to potable water by 2030. The situation can become even worse, and it’s high time we declare water conservation a national priority.
In Maharashtra, one youth has taken the initiative of taking water conservation awareness campaign among masses, particularly among school children for over the last 3 years. Vedant Goel has been instrumental in designing unique and interesting water conservation campaign that can simply teach children about the importance of saving water. Vedant is very popular for his initiatives in Pune, Chandrapur and other cities in Maharashtra, and is fondly known as ‘Water Dada’.
A proud moment came for the Water Dada, when he was recently acknowledged as ‘Jal Rakshak’ by CNN Network 18, and also shared his ideas on water conservation along with the likes of Nitin Gadkari and Amitabh Bacchan. The occasion was the Mission Paani initiative launch by Network 18 on August 27, 2019, in Mumbai.
During the event, Vedant talked about simple, interesting as well as effective ideas about water conservation. He said, “We will go to over 100 schools in Pune, Nagpur and Chandrapur in Maharashtra, and we will install drums there. School children will be educated to empty their water flask into these drums before leaving the school. Often children waste this leftover water while leaving for home. The water in the drum can be used for cleaning, gardening and other purposes.”
According to him, this is a tried and tested method of water conservation. They have already installed water drums in many schools in Pune, and found that it helps in saving water. One can visit Dada Gujar School in Pune can witness the success of the campaign. It is this campaign that earned Vedant the title of ‘Water Dada’.
Earlier in 2015, Vedant has started a dental hygiene education campaign and gathered 5,011 kids in a single place for brushing their teeth under the guidance of dentists. This dental hygiene campaign has also its mention in the Limca Book of Records.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
