On 16 July 2020, Germany-based Rovema signed an agreement to acquire Hassia Packaging in Pune in Western India. Hassia was previously part of the IMA Group, which purchased it from the Oystar group in 2015. Hassia is a specialist in vertical form, fill and seal machines for solids, including milk powder. It also manufactures multi-lane sachet FFS machines for liquid detergents and cosmetics. Hassia is a fast-growth company in the mid-price range segment in India and exports a considerable number of FFS machines to Asia and Africa. It is considered a good fit for Rovema, which is also active in food segments.
The acquisition allows Rovema to complete its international portfolio with a strategically important and excellent service and assembly location. The middle price segment in Asia and Africa has hardly been targeted so far, and can now be served quickly and reliably. The additional location in India also strengthens the Rovema’s service offer and enables the expansion of the comprehensive Life Cycle Service concept for Africa and Asia.
Rovema managing director Jens Torkel states, “Hassia India fits precisely into our strategic alignment. The expansion of our market presence with local production in South East Asia will be significantly accelerated with this acquisition. Hassia India is a company with a very good service orientation and can already show intensive experience in dealing with sustainable packaging materials.”
As with the acquisition of DL Packaging in January 2020, Hassia India will continue to operate under its existing brand name. The company’s strengths are to be further developed in the Rovema network in close cooperation with its long-standing managing director, K Ravi. Strong competencies in the powder segment on both sides, together with complementary expertise, for instance, in the production of portion packs for liquids, can be optimally coordinated. The current employees at the production site in Pune will remain.
Rovema’s sustainability orientation is also decisive for long-term cooperation. Commenting on the acquisition by Rovema, managing director K Ravi stated, “Hassia India has been a leader in value development in the segment of vertical form, fill and seal technology for years by innovation and through Indianizing German technology. Our customers in India, South East Asia, and Africa have set new standards with our support. Rovema is a strong brand with similar values and is a world leader in technology. Hassia India is excited about the acquisition. We are sure that we will be able to offer our customers new attractive offers and a plus in technology and added value.”
It is believed that Rovema plans to turn Hassia Packaging into a competence center for the region. Rovema’s strengths in sustainable packaging machinery and technology are an area that can help Hassia expand its range of products and grow even faster than its healthy growth in previous years.