Mother’s Recipe launches ‘Hearty Roots’

Mother’s Recipe, a homegrown brand synonymous with homemade, traditional and authentic products, has announced the launch of its new brand Hearty Roots – a range of Ayurveda-inspired pickles designed for wellness-conscious consumers.

Hearty Roots brings together the traditions of Indian kitchens with the clean, functional ingredients embraced by today’s health-focused consumer. This unique range of pickles delivers flavor, gut-health benefits and cultural nostalgia with every bite — thoughtfully created to resonate with modern lifestyles while remaining deeply rooted in age-old wisdom.

The Hearty Roots range

Lime Pickle (Oil-Free) – made with zero oil, ideal for heart health and clean eating

Mango Pickle with Ashwagandha – supporting stress resilience

Mango Pickle with Flax Seeds – rich in omega-3, great for cholesterol and digestion

Garlic Pickle with Moringa Leaves – a bold antioxidant boost

Sweet Lime Pickle with 100% Jaggery – a natural, iron-rich twist on a sweet classic

Brinjal Pickle – packed with antioxidants and essential minerals

Karela Pickle – beneficial for blood sugar regulation and immunity

Each jar is made using traditional sun-curing and fermentation techniques, with a clean-label promise with no added artificial preservatives or additives. The brand blends Indian’ craftsmanship with nutrition science to create pickles that are both familiar and future-ready.

Consumer research reveals a notable shift among younger audiences, especially millennials, toward healthier food alternatives. Millennials, known for their discerning tastes and health awareness, proactively seek out products that offer both nutritional value and authentic taste. Similarly, older consumers facing health challenges such as diabetes and hypertension increasingly require diet-friendly options. Hearty Roots responds precisely to these evolving consumer demands.

Hearty Roots aligns with the Rs 10,352 crore health and wellness foods market, currently growing at approximately 10% annually, the company said. This range strategically leverages Mother’s Recipe’s deep consumer understanding and B2C marketing strategies to target specific audiences with precision. By preserving traditional flavors and introducing power-packed superfoods, Hearty Roots ensures that every bite is both nutritious and delicious.

Sanjana Desai, executive director at Desai Foods and the force behind the launch, said, “Every household has grown up with the familiar taste of pickles, passed down with love through generations. With Hearty Roots, we are holding on to that emotion while responding to how food habits are evolving today. This brand reflects a conscious step forward – making wellness accessible through ingredients that are time-tested and purposeful. Hearty Roots is rooted in our culture, created for those who seek flavor, function and familiarity on every plate.”

The Hearty Roots range is now available online across Mumbai, Pune, Bengaluru, Delhi, & Hyderabad via quick commerce platforms such as Zepto, Swiggy, Instamart, Amazon Fresh and Big Basket, leading eCommerce websites and the brand’s official website www.mothersrecipe.com

Owned by Desai Foods, Mother’s Recipe boasts an expansive distribution network reaching diverse retail formats including mom & pop stores, modern trade and e-commerce. Mother’s Recipe is distributed in over 60 countries, with manufacturing facilities in Pune, Kolkata and Baroda.