OneRare, a foodverse offering world’s first tokenisation layer for food in Web3 and creating an immersive and gamified experience, has recently joined hands with Urban Platter, a leading name, becoming the go-to ingredients provider across the country. OneRare is a first-of-its-kind NFT economy game based on cooperation and trade between play-to-earn gamers and NFT collectors. With this recent association with Urban Platter, it has onboarded its first ingredients brand in its Foodverse.
Urban Platter has been serving as a one-stop-shop for all culinary needs and is now envisioning to make its ingredients as exclusive NFTs in the OneRare gameplay. This will be followed by a process that enables players to collect these NFTs, follow recipes, and cook exciting dishes. Urban Platter also plans to eventually set up its first Foodverse virtual experience, where Foodverse visitors can explore the brand ethos, explore new launches, and order products.
Commenting on the association, Chirag Kenia, founder, Urban Platter, said, “The Foodverse is such an exciting space, and how we are a one-stop-shop in the physical world, being one in the Foodverse is just as meaningful to the future of this company. We’re thrilled to partner with OneRare and look forward to delighting the users in Metaverse.”
OneRare has established its rapport in the global industry and is making significant strides by the passing day. Allowing anyone to participate and own a stake in OneRare metaverse by contributing time or money, the company is focused on bringing NFTs to life while simultaneously offering perks and rewards to the players. There is no second thought to OneRare revolutionising the trading and blockchain work into a game-inspired layout. Still, consistent up-gradation of the platform, such as including an ingredient provider and incorporating every dish in their library, which ranges from the Costa Rican Cassado to the Korean Bulgogi, has led the brand to multi-dimensional success.
Expressing her enthusiasm on the recent collaboration, Supreet Raju, co-founder, OneRare, said, “We are thrilled to grow our Foodverse with a dynamic brand like Urban Platter. Quality Ingredients are the key to amazing dishes, and brands like Urban Platter have made it their mission to be the best in their space. We are happy to bring Urban Platter to the blockchain and create their first NFTs in our gameplay.”
This association with Urban Platter and the effort to mint Urban Platter NFTs onto the blockchain to be used in the game is expected to fuel the fire set by OneRare’s unparalleled gaming experiences. Boosting product discovery across a new format, this collaboration is further expected to contribute to collective growth and heightened profitability for both brands.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
