Mumbai-based Plix, a plant-based protein brand, further expands its product range with Apple Cider Vinegar effervescent launch. According to the company, it is the first of its kind product and brings a tasty alternative to traditional apple cider vinegar.
Like all Plix products, these new items claim to deliver high-quality ingredients, hand-selected for maximum nutrition, supporting inner health and outer glow.
Plix said apple cider vinegar (ACV) is a powerhouse of nutrients and has myriads of usages in our daily life. As per experts, apple cider vinegar is loaded with antioxidants, vitamins, minerals, probiotics that may boost your health in many ways.
Supporting a healthy weight loss regime, reducing cholesterol, lowering blood sugar levels, maintaining good gut health, and improving the body’s metabolism. “With 6% Acetic Acid in our blend, we achieve the mother vinegar which is rich in health-boosting natural protein and healthy bacteria. Consuming Apple Cider Vinegar with the mother, allows your body to absorb all the nutrients that it has to offer,” said Plix.
Commenting on the launch, Rishubh Satiya, founder and chief executive officer, Plix said, “Apple Cider Vinegar has loads of wellness and preventive powers. But we noticed that people were avoiding it’s consumption because of the tarty flavor and smell. So we decided to bring to you the most tastiest way to consume Apple Cider vinegar giving it a sweet and flavorful makeover. At Plix we constantly strive to provide premium quality products and solve daily problems of everyday individuals while bringing new products to the market. We hope to create new benchmarks in this segment as our Apple Cider Vinegar will be India’s and world’s first effervescent tablets.”
Plix ACV includes a blend of pomegranate extract with Vitamin B12 and Vitamin B6. Pomegranates are a rich source of nutrients like antioxidants, vitamins, and minerals important for the body. The tablet’s vitamins give additional daily energy and immunity to the system to keep the body strong and nourished. It ensures reduced fatigue and also plays a role in maintaining skin health, it said.
Plix ACV is available on Plixlife.com and Amazon. The Plix ACV claims to have no added preservatives or sugar.
Plix is a plant-based protein brand owned by Satiya Nutraceuticals. With an objective to change the nutrition landscape in India, the brand was founded in February 2019 and has a presence all over India. Plix is a clean and organic plant-protein powder that contains no added sugar or artificial flavors, is gluten-free, and caters to fuel the everyday protein needs of individuals. Plix has already seen a ten fold growth since its day of inception. Plix is just a year-old brand with a topline revenue under Rs 20 crore.
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Naresh Khanna – 10 February 2025
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