Univision Foods, a growing name in the FMCG sector focusing on dry fruits segment, is making a significant expansion from B2B to the B2C market with the launch of its own brands, Tauffa and Nut n Berry.
Univision launched Tauffa as a pilot project in January this year, which surpassed hopes, yielding over Rs 1 crore in sales in only three months, the company said. Tauffa has been able to satisfy a broad customer range with 15 SKUs, offering reasonable solutions for daily domestic requirements. The product range has cashews, almonds, raisins, pistachio, walnut, anjeer, munakka, dates, trail mix and seeds mix. The price of this range starts from Rs 99.
Tauffa comes with a 3-layer zipper pouch packaging, with proper vacuum and nitrogen flushing to ensure the freshness of the products. The brand is available through quick commerce platforms such as Swiggy-instamart, Blinkit and market placed platforms Amazon and Flipkart. Tauffa is also available in modern trade and general trade markets in eastern UP, Delhi-NCR and Guwahati.
Conversely, as a luxury brand distributed mostly through fast commerce sites and high-end retail stores, Nut n Berry will appeal to urban customer base. Initially debuting with 5 SKUs, Nut n Berry seeks to redefine the high-end dry fruit market. The products available under this brand will be available on all quick commerce platforms and priced between Rs 500 to 3000.
On venturing into the B2C market, Chaudhary Dev Pratap Singh, Founder of Univision Foods says, “Having established ourselves in the B2B space, we are now venturing into the B2C market with Tauffa and Nut n Berry. Our goal is to reach consumers across the country with premium-quality products that stand out in the industry.”
About Univision:
Univision Foods was founded in the year 2023. The company specializes in the manufacturing of food products, particularly focusing on handpicked dry fruits and related items. Its mission is to bring nature’s goodness directly to consumers’ homes, offering premium quality dry fruits products to households.
Univision Foods has already established its name in contract manufacturing amongst top FMCG companies in India and also has its own brands, Tauffa and Nut N Berry. It has collaborated with notable clients such as Swiggy-Instamart, Vishal Mega Mart, and Mother Dairy and many more providing on-demand contract manufacturing and sourcing services for dry fruits across India.
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Naresh Khanna – 10 February 2025
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