Beneo, one of the leading manufacturers of functional ingredients, has announced a 50% production capacity increase at its Wijgmaal plant to cater to rising customer demand for its rice starches. A two-stage expansion process valued at EUR 50 million (approximately Rs 425 crore) will increase capacity by March 2022.
Beneo forecasts that the growing demand for natural and clean label products, in applications such as coated confectionery, will intensify in major existing markets, including Europe and the Americas. Rice is widely considered a familiar and recognizable product, with 61% of consumers worldwide regarding rice starch as natural, making it the ideal ingredient for developing products that respond to the increasing trend for clean and clearer labels.
Clean label trend
Roland Vanhoegaerden, operations managing director Speciality Rice Ingredients at Beneo, notes that the nature of the ingredients business is one of long-term thinking and economic resilience. “We fundamentally believe in the value of this investment, with demand for rice starch coming from both natural and organic growth and new projects and applications. One of the key reasons for our confidence is the ‘clean label’ trend, where food manufacturers are moving away from artificial additives and replacing them with natural alternatives, such as rice starch.”
Rice starch is capable of filling up all of the micropores on the surface of coatings due to its very fine particle size. This so-called “smoothing effect” is especially beneficial for confectionery manufacturers during the production process, since it ensures a stable result where edges do not crack or splinter. Additionally, rice starch allows for the preservation of brilliant white color for months.
Since January 1, 2020, titanium dioxide, used to fill microscopic irregularities in coatings, is no longer permitted for use in food products in France. There are expectations that other EU markets may follow the country in banning the additive. “We are already seeing some major companies looking at rice starch, and we will soon have a much larger capacity in place to address this rising demand,” Vanhoegaerden explains.
Technical trials by the Beneo-Technology Center have shown that clean label rice starch can also play an important role in a variety of other applications including baked goods and products that need to undergo severe processing conditions, such as sauces and dressings, as well as pet food.
The Wijgmaal plant has a 160-year history in the area and Beneo has been significantly investing in the facility in recent years, to make it a frontrunner in sustainability. A recent investment into its docking station means that the company can now accept two barges at its plant, rather than one. As a result, two-thirds of rice raw material is now received by barge and just one-third by truck. “The impact is on cost-saving, but also on the environment, due to lower carbon emissions and a reduction in traffic. Our factory is in the middle of an urban area and by increasing barge use, we can reduce congestion and noise levels in the neighborhood,” Vanhoegaerden explains.
Rice starch production
Rice starch production consists of several phases, including rice cleaning, soaking, milling, sieving, separation, dewatering, and finally drying. Beneo’s investment at the Wijgmaal facilities will increase the number of production lines from two to three. The first phase of the Beneo investment will take place at the tail-end of the production process for existing lines. The installation of a third drier and dewatering line allows the company to reduce bottlenecks and further increase efficiency. The second expansion phase will involve the front-end of the production process, starting from soaking through to the separation of the starch from the proteins in the valorization step.
According to the company’s press statement, the facility currently employs 180 people, will add up to 20 full-time positions during the expansion, and offer further work to maintenance and engineering contractors in the vicinity.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now