Creamline Dairy Products (CDPL), a leading dairy player in Southern India and a subsidiary of Godrej Agrovet, launched a television campaign that highlights building the family’s immunity with milk and milk products.
Milk is an excellent source of protein, and it is consumed daily for growth and development of the body as well as to stay fit. Given that building immunity is the need of the hour, the TVC aims to highlight that the goodness of milk and milk products are key to building a healthy immune system.
The TVC is created in Hindi, Tamil, and Telugu. Through two simple and effective renditions, it highlights Jersey’s wide range of immunity-building choices apart from the daily glass of milk. Jersey Paneer, Badam Milk, Ghee or delicious Curd enables both to create a great tasting recipe and maintain good health. The TVC will be aired across AP and Telangana.
Speaking about the campaign, Raj Kanwar, chief executive officer, Creamline Dairy, said, “A protein-rich diet is known to help in building immunity and dairy products are an easy and affordable way to add them in our daily diet. The health and wellbeing of the family is a top priority for everyone today. The TVC aims to highlight the wide range of dairy products available under brand Jersey and showcase multiple ways to integrate them as an important source of nutrition in our daily diet for building immunity.”
V Seshagiri Rao, Senior partner, R K Swamy BBDO Advertising agency, Hyderabad, said, “Being a preferred dairy brand, especially for mothers, for over 25 years, Jersey needed to connect meaningfully with its consumers in these trying times. The campaign will help strengthen the brand’s diverse range and help build further equity in the health and immunity space, something that will remain a primary consumer concern for the foreseeable future.”
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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